Original title: major adjustment of Didi's carpooling rules: if the carpooling fails, it will be calculated according to the express price
4hw.org and hitchhiker have not made any progress, but didi has made adjustments to carpooling.
Some insiders said that for Didi, who has been in a loss for a long time, hitchhiker used to be one of its big 'cash cows'. When it was late to go online, it adjusted the rules of carpooling. On the one hand, for its profit considerations, on the other hand, if the price of carpooling is lower, it can attract more flow. In addition, carpooling is the most sharing product form besides the windmill.
Real time billing and settlement of uncompleted Express
In the afternoon of April 4, the reporter logged into didi travel client and found that the words "accept carpooling and enjoy buy it now" appeared under the "express" interface, and the price is about 6.5% off the original estimated price of express.
In response, Didi's official response to the daily economic news (micro signal: nbdnews) reporter said that the "accept carpooling" was added under the express, and users could see the "accept carpooling" price, which was based on the current estimated price of the express (not using the express coupons) discount. In short, the low discount is enjoyed for the assembly, which is lower than the previous discount; if the assembly is not completed, it will be charged and settled in real time according to the express.
Didi, taking Beijing as an example, said: 'Beijing carpooling, for example, used to have an average discount of 8.5%. Now after the carpooling, it enjoys a low discount of 6.5, with a maximum discount of 20 yuan. If you don't find any friends during your trip, you will be charged according to the actual mileage and duration of the express. '
The reporter learned that the car sharing function of didi express was launched in 2015, and the express drivers and vehicles provide services. Since its launch, the business has developed rapidly. In April 2018, Didi's car sharing data was released to the public once - at that time, more than 1.3 billion people used car sharing in 60 cities across the country, and the average daily order for car sharing has exceeded 2.4 million.
A profitable 'pill'?
In Didi's product line, carpooling has become the lowest price travel service.
Wang Yueyue, a citizen of Nanjing, once told reporters that if he didn't catch up on time, he would often choose "carpooling" service. In the context of 'carpooling', she will occasionally encounter the situation of 'exclusive' one car, almost using the 'express' service.
However, with didi changing the carpooling charging rules, users can't covet this "small price". However, for those who buy a car, they can enjoy a lower discount.
For the adjustment of Didi's carpooling charging rules, some insiders told reporters that under the background that shunfengche did not resume online, the adjustment of the carpooling charging rules might improve Didi's profitability. On the one hand, a lower car sharing discount will attract more users to use this function, and even pull some new users to try it out, which will increase the revenue as a whole. On the other hand, the space for users to take advantage of "small and cheap" in the past is completely squeezed, which can also increase the overall revenue to a certain extent.
Some didi users also think that car sharing is a common benefit for users. On the one hand, the cost of passengers is lower than before; on the other hand, the driver also reduces the empty driving rate, saves resources such as roads, and reduces exhaust emissions.
In other words, after adjustment, the carpooling distance sharing attribute is closer. In fact, in 2016, the Ministry of transport, the Ministry of industry and information technology and other seven ministries and commissions jointly issued the Interim Measures for the management of the operation and service of online reservation taxi, Article 38 stipulates that "the combination of private minibuses, also known as carpooling and windmills, shall be carried out in accordance with the relevant provisions of the urban people's government". As a result, carpooling is different from traditional network car Hailing.
However, compared to carpooling, tailwind is the most concerned. As new players continue to flow into the track, Didi has been "blowing" several times since this year, and its online time has been widely spread in the market, but there is still no movement at present.
The significance of tailwind to didi who is in the dilemma of profit cannot be underestimated. According to previous reports on the interface, tailwind Gmv is increasing by 50% on a year-on-year basis. In 2017, its Gmv is close to 20 billion yuan, its revenue is 2 billion yuan, and its net profit is close to 900 million yuan. In the same year, Didi's net profit was 1 billion yuan; the remaining one billion yuan came from driving on behalf of others. In 2018, the goal of Shunfan Gmv was 40 billion yuan, with a net profit of 2 billion yuan. However, Didi official did not respond to the above data.
Industry insiders said that in this context, it is not difficult to understand why didi adjusted the carpooling rules.
What will be the specific impact of the adjustment of carpooling charging rules? What will happen to Didi's ride? The reporter will keep an eye on it.