Original title: Apple plays an important role in China's low price strategy
Due to the aggravation of industry competition and other factors, the performance of apple in the Chinese market is relatively poor, which further drags down the performance of the company's financial statements. But according to the latest news, the fourth quarter report showed that Apple stopped falling in China. How does Apple turn this around?
According to Reuters on October 31, apple said revenue in Greater China fell 2.4% in the fourth quarter ended September 30, far less than 27% in the first quarter. Apple CEO Tim & middot cook highlighted this in a conference call after the results were released October 30.
Apple reported that the main reasons for apple to stop falling in China are as follows: 1. The iPhone 11 was released one month earlier, and the price of the low configuration version decreased; 2. The iPhone's old models were greatly discounted, giving middlemen the flexibility to decide their own price reduction. In addition, there is a little bit of luck.
But Apple's luck doesn't last. At present, domestic manufacturers focus on launching 5g mobile phones, while Apple is expected to reach 2020. In this context, Apple's market share is likely to be seized. This is reflected in the data released recently: Huawei's market share in China is 42%, while Apple is at the bottom.