Original title: Double 11, SARFT has launched! These acts will be severely punished!
On November 1, the State Administration of radio and television issued the notice of the general office of the State Administration of radio and television on strengthening the management of online audio-visual e-commerce live programs and advertising programs during the period of "double 11" (hereinafter referred to as the notice).
The notice requires that during the "double 11" period, the service content of online audio-visual e-commerce live programs and advertising programs shall be standardized, and the programs shall not contain vulgar, vulgar and kitsch plots or scenes, and it is strictly prohibited for those who are scandalous and poor to speak and appear in the audience.
The language of online audio-visual e-commerce live programs and advertising programs shall be civilized and standardized, and shall not exaggerate, cheat or mislead consumers.
According to the notice requirements, the contents of online audio-visual e-commerce live programs and advertising programs (including information services, embedded advertising, creative interpolation, live shopping, shopping short videos, etc.) shall not only comply with the advertising management laws and regulations, but also comply with the relevant provisions of online audio-visual program management. We should conscientiously implement the requirements of "guidance should also be emphasized in advertising", conscientiously enhance political awareness, guidance awareness, responsibility awareness and legal awareness, run the guidance management through all aspects of program production, review, broadcasting, etc., and ensure the guidance, content and personnel.