Sihai network

False propaganda in the era of strong supervision

On the same day, the website of the State Tobacco Monopoly Bureau also released the policy interpretation of "notice on further protecting minors from electronic cigarettes", which clearly pointed out that at present, the domestic electronic cigarette market is in chaos, the product quality is uneven, and a large number of products have serious quality and safety risks, such as unsafe ingredient addition, cigarette oil leakage, poor battery, etc. In particular, in order to improve the attractiveness of products, some electronic cigarette enterprises add various additives at will to change the taste and color of electronic cigarettes, which has a serious harm to the physical and mental health of consumers, especially minors.

Therefore, the state tobacco monopoly administration and the State Administration of market supervision and administration decided to jointly issue the circular again on the basis of the circular on banning the sale of electronic cigarettes to minors issued in August last year, aiming to implement the spirit and requirements of relevant laws and regulations such as the law on the protection of minors and the law on advertising, and further protect minors from the infringement of electronic cigarettes.

It is reported that in the future, the State Tobacco Monopoly Bureau and the State Administration of market supervision and administration will focus on Further Strengthening the awareness of all sectors of the society to protect minors from the infringement of electronic cigarettes, and strengthen the coordination with relevant departments, continue to investigate and punish the illegal production and sale of electronic cigarettes in accordance with the law, and effectively safeguard the legitimate rights and interests of minors and consumers.

Nicotine is harmful for expectant mothers

"You can smoke electronic cigarettes. Electronic cigarettes are safe for your body." Recently, Tang Min's mind has been echoing this suggestion put forward by her best friend Hulin (pseudonym).

Tang Min is a Dr. returnee, a senior executive of the world's top 500 companies. At the beginning of this year, the news of pregnancy made Tang Min ecstatic. She quit her job directly, took care of her baby at home, and quit smoking for many years, just for the baby in her stomach.

However, the habit of smoking developed over the years can not be changed for a while, especially when you are addicted to smoking, it is extremely uncomfortable. A few days ago, Hulin gave her an idea - to smoke electronic cigarettes. However, Tang Min has been uncertain about whether smoking electronic cigarettes is harmful or not. She checked many data on the Internet and didn't get the exact answer.

"Electronic cigarette is an electronic product that imitates cigarette, with the same appearance, smoke, taste and feeling as cigarette. It is through atomization and other means to turn nicotine into steam for smokers to smoke. " Hu Lin's answer made Tang Min suspicious.

"Some female stars were photographed smoking e-cigarettes while breastfeeding, and there was no ban on e-cigarettes in public places, which means there is no problem," Hu added.

Hearing from her friend, Tang Min was a little moved. When she went to the hospital for the birth examination, she consulted the birth examination doctor.

However, the answer given by doctors is quite different - although the electronic cigarette emits harmless water vapor, there are also nicotine components in the water vapor, and the harmful substance will also enter the human body. Under normal use conditions, the concentrations of some metals (including lead, chromium and nickel) and formaldehyde in some electronic smoke sols are equal to or higher than those in traditional cigarettes, including some metal particles, such as nickel, chromium and lead, even higher than the content of second-hand cigarettes produced by traditional cigarettes. In addition, the electronic cigarette will also produce some toxic substances that are not in the traditional cigarette smoke, such as glyoxal, which is flammable, toxic and irritant. The vapor or fog can stimulate the eyes, mucous membranes and upper respiratory tract. Because nicotine is harmful, the mother to be should stay away from e-cigarettes, because the blood supply of the mother to be and the fetus is connected. If the mother to be smokes, the fetus will contact nicotine through the blood.

The doctor said: "experiments show that when people use electronic cigarettes, in addition to nicotine, they may also inhale a variety of other undiscovered toxic compounds. At the same time, the second-hand smoke produced by electronic smoke may also endanger health. E-cigarettes also release inhalable liquid fine particles and ultrafine particles, nicotine and carcinogens into the room. "

According to the doctor, the Greek health department tested 30 healthy smokers to observe the changes in their respiratory tract after using electronic cigarettes. The researchers found that five minutes after smoking the electronic cigarette, their lungs showed signs of contraction, combined with other breathing tests, and inflammation. For the first time, there is evidence that using just one cigarette can produce such a strong stimulus to the respiratory system.

The final conclusion of doctors is that the World Health Organization has made a special study on e-cigarettes and has come to a clear conclusion that e-cigarettes are harmful to public health, and it is not a means of quitting smoking. It is necessary to strengthen the control of e-cigarettes to avoid harm to teenagers and non-smokers. Pregnant women should not smoke e-cigarettes.

Tang Min, who left the hospital, secretly congratulated himself that if he didn't ask the doctor, it would probably cause irreparable consequences The function of quitting smoking was originally gimmick sales with false propaganda

Tang found that the public's misunderstanding of e-cigarettes needed to be clarified.

"Once my family and I were eating in a noodle restaurant. A man next door smoked electronic cigarettes. I propose that it is not allowed to smoke in public, and that I am a pregnant woman, I hope the other side understands. The other side said that he smoked electronic cigarettes, no smoke out, no harm to the human body. " Said Tang Min helplessly.

At the same time, Tang Min told the Legal Daily that among the pregnant mothers, there were mothers who told her that there were also some e-commerce platforms selling e-cigarettes specially for pregnant women. "It is said that the price is several hundred yuan, and one of the specifications contains three bottles of tobacco with seven different fruit flavors, claiming to be a woman's quitting device, harmless hookah, and 10 bottles of tobacco oil. A mother to be who used to smoke asked, the store said the product belongs to pregnant women only, does not contain nicotine, no harm to the fetus.

"No one dares to try for the sake of children." Tang said she later learned from internal sources that many factory owners, investors and brands said they had never heard of e-cigarettes for pregnant women and never suggested that pregnant women smoke e-cigarettes.

The harm of traditional cigarettes mainly comes from tar, carbon monoxide, heavy metals and other toxic substances in tobacco smoke, while the addiction of cigarettes is mainly due to nicotine. In order to seek benefits and avoid harm, electronic cigarette came into being.

So, what is electronic smoke?

Public information shows that the electronic cigarette is mainly composed of four parts: tobacco oil (including nicotine, essence, solvent, propylene glycol, etc.), heating system, power supply and filter tip, and atomized aerosol is generated by heating atomization for smokers. In a broad sense, electronic cigarette refers to electronic nicotine delivery system, including electronic cigarette, water pipe, water cigarette pen and other forms. In a narrow sense, e-cigarettes refer to portable e-cigarettes with the same shape as cigarettes. E-cigarettes are often beautifully designed, and because there is no process of burning tobacco, businesses often use marketing slogans such as "tar free, body free", "carbon monoxide free", "heavy metal free" and "replace real cigarettes" to attract consumers, especially young groups.

Zhang Yuanyuan, a 23-year-old (pseudonym), recently became an "electronic smoker" because of her beautiful appearance and changeable taste. In her opinion, electronic cigarette is a very interesting and stylish product. She chose pink e-cigarettes, which made her feel very girlish, and the promotion of body friendliness made her more comfortable to start smoking e-cigarettes.

More and more young people like Zhang Yuanyuan choose e-cigarettes. The dealer of an e-cigarette brand said: "before, e-cigarettes was a relatively small product, but now it has become a trend and become popular. Many smokers have turned to e-cigarettes. On the one hand, it's because of the new fashion, on the other hand, it's also the pursuit of so-called health. "

In the e-cigarette marketing, or fresh or cool ads emerge in endlessly, "health", "quit smoking" and "Qingfei" are the most eye-catching selling points. This year's "3.15" party revealed that long-term consumption of e-cigarettes will also produce dependence on nicotine, which is the opposite of the slogan of "health" of e-cigarettes.

A large number of online and offline sales with various additives

According to an investigation by the reporter of Legal Daily, the electronic cigarettes on the market are mainly sold online and offline.

When reporters of Legal Daily search for e-cigarettes on an e-commerce platform, a large number of related products will appear. A well-known brand of e-cigarette network flagship store has 280000 fans, the highest monthly sales of e-cigarettes in the store has reached more than 40000, and the number of smoke bombs has reached more than 210000. In the detailed introduction page, technology sense, reducing injury and relieving addiction and decompression are the main publicity focuses. Zhao Hu (pseudonym) who did e-cigarettes retail introduced that whether e-cigarettes have the taste of real cigarettes is determined by the nicotine content in them. E-cigarettes with high nicotine content are more throat striking, while those without nicotine are not like real cigarettes, and have no smoke replacement effect.

The nicotine content of this shop is divided into 3% and 5%. One smoke bomb is about three packs of cigarettes. There are 18 attractive flavors such as mung bean popsicle, fragrant green tea, banana milkshake, iced watermelon, etc. to choose from, and eight colors for the smoke sticks. There are many netizens under the products who give praise, "good smoking, can achieve satisfaction", "all kinds of tastes have been tried", "hope to replace real cigarettes, a good partner in the office".

There are also many distributors and retailers selling e-cigarettes on social platforms. Zhao Hu began to do e-cigarette retail business in March this year because she thought it had a good market prospect. She went to Zhuhai to purchase goods, advertised in the circle of friends, and supported self delivery and mailing. As a result, her sideline business became a micro business. Zhao Hu told the Legal Daily that she can sell two or three sets of e-cigarettes every day on average. Most of the buyers are young people aged 20 to 35. Many people choose e-cigarettes for their health, and she can get about 30% of the profits.

In addition to online sales, there are many offline e-cigarette stores, including e-cigarette experience stores, e-cigarette bars, e-cigarette clubs and many other items.

A reporter from legal daily visited an e-smoking experience store in Chaoyang District of Beijing. The signs of no smoking and no smoking for minors were pasted on the window of the store. There are various brands and prices of electronic cigarettes in the store. Customers can try to smoke them. The boss will give a detailed introduction. It is worth noting that a brand of e-cigarettes is promoting the "Guardian plan", that is, minors are strictly prohibited to use, and posters stand conspicuously on the counter. The brand's online flagship store also has relevant propaganda, but only has a small piece of position at the top of the store's homepage, which is easy to be ignored. The promotion information of "double 11" below almost occupies the whole screen.

At the same time, on some video platforms, video of "e-cigarette evaluation" has gradually appeared. Its form of expression is the same as that of popular cosmetics and food evaluation. The blogger places e-cigarettes of different tastes and brands on the desktop, smokes and comments one by one. Many netizens comment on and recommend their favorite e-cigarettes, and some people also want to recommend e-cigarettes that are easy to smoke.