Original title: 'double 11' will arrive at 22 home appliance manufacturers are interviewed, including pinduoxiaohongshu
Four seas network news: "double 11" is coming. In addition to creating high sales, the "double 11" over the years is also accompanied by complaints from consumers and damage to the rights and interests of businesses. To this end, this afternoon, Shanghai Municipal Market Supervision Bureau led the members of the joint meeting of Shanghai Municipal General Administration Bureau, Shanghai Municipal Public Security Bureau, Shanghai Municipal Commission of Commerce and Shanghai municipal network market supervision to convene 22 key e-commerce enterprises in the city, including pinduoduo, meituan reviews, Gome online, xiaohongshu, hungry, jianyi.com, pharmacy.com, tuhu.cn, yangtou.com, etc., to "standardize" the network Centralized promotion activities' administrative interview meeting, urging e-commerce enterprises to implement relevant requirements, and standardizing promotional activities.
At the meeting, relevant departments briefed on the development and supervision of the Internet market since this year. In 2019, Shanghai's online trading market continued to maintain healthy and stable growth, but at the same time, there are also some problems:
First, there are false propaganda and other problems. From January to September this year, the city's market supervision system investigated and dealt with more than 2000 cases involving illegal online advertising and unfair competition. Among them, some e-commerce anchors in social notes, live video and online shopping guide, in order to attract eyeballs, rush sales, make false publicity on commodities, and even elevate themselves in disguise by slandering the goodwill of competitors.
Second, some commodities have quality problems. It mainly includes the poor quality of some low-cost group goods, especially the shoes and hats, the "seller show" and "Buyer show" have huge differences; some computer tablet and mobile phone digital goods are used to replace the old ones with the new ones, suspected of secondary sales; overseas shopping goods (cosmetics, mother and baby products, etc.) are fake, so it's hard to distinguish the true from the false.
Third, some operators do not fulfill the contract agreement and change the rules of promotion activities at will. Due to the high degree of public participation and wide spread of social communication in the network centralized promotion activities, once any business changes or even cancels the order due to the improper design of the promotion rules, it will often lead to the collective rights protection of consumers.
Fourthly, some e-commerce platforms fail to implement the e-commerce law in place, and the qualification verification of the settled businesses is not strict, which makes it easy for some illegal businesses without licenses to mix into the platform operation; the information management and control of massive commodity services is not effective, and there is no effective inspection and monitoring means, resulting in some illegal commodities still being sold through the platform.
In view of the problems existing in the e-commerce market, the member units of the joint meeting require Shanghai e-commerce enterprises to fulfill their main responsibilities in terms of platform governance, quality control, information disclosure, fair competition, food safety, advertising compliance, drug management, consumer rights and interests protection, intellectual property protection, etc., and carry out network centralized promotion activities in accordance with laws and regulations. Formulate emergency plans in advance for order saturation, logistics distribution and network security incidents of promotional activities, unblock customer service hotline, and handle complaints from consumers and trademark owners in a timely manner. Establish and implement the system of personal information protection, platform first compensation, online shopping for seven days without reason return, etc. Strictly implement the audit responsibility of the platform for the release behavior of merchants, and do not use the network promotion activities to carry out fraud, sales of prohibited articles, controlled articles and other illegal and criminal activities.