The results of the 'China Giant Panda international image design global recruitment Competition' were released in Beijing today (December 12). "APU" with the highest percentage of votes has become the basic image of the "International Series Image of China Giant Panda". It will appear in the series of film and television and cultural and creative works after continuous improvement, and will be widely used in international exchange activities to promote Chinese culture globally.
The winner of the competition 'a Pu', which fits the theme of 'Chinese giant panda, new youth of the world', It presents and represents the more and more international new youth of China: vigorous, energetic, optimistic, self-confident, and love to share the international style and features; 'APU' is like a sprout of Chinese youth culture and a representative of new hope. In the future, it aims to create more high-quality youth content, represent the voice of Chinese youth, enhance the exchange and communication between Chinese culture and the world, and go abroad to let the world New youth see panda and China, see creativity and change.
Under the guidance of the Information Office of the State Council and the State Forestry and grassland administration, the "global recruitment competition for international image design of giant pandas in China" sponsored by Wuzhou communication center and China Giant Panda Protection and Research Center was launched in February this year. After four months, 2023 works from 22 countries were received, and the expert jury selected the giant panda country based on the voting results of netizens International brand image.