With the rapid development of China's economy, people's living standards are getting higher and higher. As long as you have time, you will want to go out for a walk. As we all know, the earlier you buy the air ticket, the cheaper it will be. If it is not, the same ticket will be much more expensive. Why is this?
1、 Airlines maximize profits through price discrimination
Different passengers have different sensitivity to ticket price. Rich people are willing to pay high prices, and airlines can set high prices to make more money for them. People who have no money are willing to pay a low price, but the marginal cost of this flight is not high, even if the ticket price is low, the airline can make more money. It can be said that airlines discriminate against the rich.
For airlines, how can they sell their tickets to the rich at a high price and not drive away the poor? One way to get rich people to travel business class or first class is to use time to distinguish different passengers.
2、 The earlier you book a ticket, the less valuable your time is
For those who have no money, in order to save money, they often book tickets more than one month or more than ten days in advance. Because their time is relatively cheap. For example, Zhang San doesn't have much money. If he book a ticket one month in advance, he can save 500 yuan. If he doesn't work on this day, he can save 500 yuan.
But for the rich, events are often sudden and the schedule is not fixed. For example, I learned today that there is a business activity in another city tomorrow morning. If you don't go there, you will lose a lot. In this case, in order to rush time, he can only buy the ticket immediately. Therefore, the airline can discriminate against him on the price and charge him a high price.
Of course, people who don't have money will have to book tickets immediately in case of emergency. But on the whole, through different pricing methods in different time periods, airlines can effectively distinguish passengers with different bidding intentions.