Is it true that the price of Hong Kong Disneyland will rise again? How much is the ticket after the price increase? According to the latest news, the Hong Kong Disneyland Resort announced on April 23 that the ticket price will be adjusted from today (24), and the average price of standard tickets and 'wonderful everywhere' annual tickets will be increased by 3%.
That is to say, the standard admission fees for adults (12-64 years old) of Disneyland are increased to HK $639 per day, the admission fees for children (3-11 years old) are increased to HK $475, and the admission fees for the elderly aged 65 and above are maintained at HK $100. According to public information, the last price increase of Hong Kong Disneyland was on December 15, 2017, when the average increase was 5.8%.
On June 6, 2016, when Shanghai Disneyland Resort opened, the tickets were divided into two types: normal day ticket and peak ticket, with 370 yuan for normal day ticket and 499 yuan for peak ticket. On June 6, 2018, Shanghai Disneyland Resort announced a price increase. The average daily ticket price was increased to 399 yuan and the peak ticket price was increased to 575 yuan. In addition, the holiday peak ticket price was increased to 665 yuan.
On the morning of April 24, the reporter of "daily economic news" called Shanghai Disneyland Resort to ask if there was any price increase plan. The staff said that at present, Shanghai Disneyland Resort has not received the notice of price adjustment, and the fare shall be subject to the announcement on the official website of Shanghai Disneyland resort.
On November 9, 2018, Disney (New York Stock Exchange: DIS) released its annual financial report for 2018. In the fiscal year 2018, the annual operating revenue was US $59.434 billion, up 7.79% year-on-year, known as the 'highest achievement in history'. Shortly after that, on January 6, 2019, Disneyland Resort announced that the price of one-day tickets, annual tickets and parking fees in the park had been comprehensively increased from that day up to 25%, significantly higher than previous years.
Generally speaking, the US Park price standard of Disneyland Resort is of benchmarking significance. As soon as the above news comes out, the domestic market forecasts that Disney prices in Shanghai and Hong Kong will rise accordingly. On January 9, 2019, the relevant directors of Shanghai and Hong Kong Disneyland denied the price increase to the outside world and said that the fare adjustment plan of each Disneyland is independent of each other and will not affect each other.
According to industry analysis, the price increase of Disney tickets is closely related to the "three three systems" operation principle which has been maintained for many years, and the regular price increase or diluted cost.