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What are the local beer in Luoyang? What's the name of the wine?

People in Luoyang often say that after drinking this glass of wine, we will be partners! Perhaps from the father's generation, or from Luoyang palace, the "beer club" was recognized by thousands of people in Luoyang. So, what are the local drinks in Luoyang? What's the name of the wine?

Luoyang palace is precious to Luoyang people! He carries the memory of too many people's hometown, so that too many people meet their confidants! Do you remember how many years you have drunk it? Do you remember who you first drank it with? Do you also remember a friendship that started with a bottle of Luoyang palace beer. Luoyang palace beer is called "life killing 11 degrees" by Jianghu people. With a price of 2.5 yuan, bitter taste and dizzy aftereffect, it used to be a necessary drink for Luoyang and even the whole western Henan area to cool down in summer, relieve loneliness, Party of friends and business public relations.

However, the familiar name that accompanies us to eat barbecue, the local beer brand once known as "Luoyang No.1 beer" by Luoyang people, has disappeared for nearly a year and a half & hellip; it's hard to imagine that we haven't tasted him for such a long time! Think about it all let people miss!

1. Luoyang palace, the accumulation of an era, once saw such a sentence in Zhihu: what can't be missed to go to Luoyang? Often think of here, there is a kind of inexplicable sad. If you had asked me a year and a half ago, I would have said that Luoyang is famous for its ten deadly occasions - Luoyang palace beer. But now, it's hard for us to say this proudly in front of strangers.

In 1970, Luoyang palace appeared quietly in Luoyang brewery at that time, which did not attract people's attention at first. In 1994, the brewery was renamed Luoyang Asia Brewery Co., Ltd. (later acquired by Budweiser) after joint venture with Philippine enterprises. Three years later, when 8-degree beer became popular in the market, Luoyang Yapi went the other way and resolutely launched 11-degree Luoyang palace, conquering the world-wide problem of "drinking beer without dizziness or belly support".

In the face of the integration tide of domestic beer industry, Luoyang palace beer is facing a lot of crisis. Tsingtao Beer seizes high-end consumption places such as hotels and KTV with draft beer, while Laoshan beer attacks the main position of Luoyang Palace at that time - small catering place. At one time, many competitors vie for Luoyang consumer market in a variety of ways, and Luoyang Palace's market share begins to be seized.

In 2012, Luoyang Yapi was acquired by Budweiser InBev, one of the three giants in China's beer industry. Unexpectedly, on January 5, 2017, the shareholders of Luoyang Asian Beer Co., Ltd. (hereinafter referred to as Luoyang Asian beer) decided to terminate the operation of Luoyang Asian beer, and Luoyang palace beer of Luoyang Asian beer stopped production in our city. Luoyang palace, a local national brand of Luoyang, thus withdrew from the historical stage.

Too many Luoyang people said that they did not want to see Luoyang palace disappear from now on. Luoyang palace, once a famous local beer brand in Luoyang, has experienced more than 40 years of changes. Every growth node has an unusual significance, which is far beyond what we see in front of us. It carries the wine culture of Luoyang with a long history and is the best spokesman of Luoyang, the ancient imperial capital.

2. Luoyang palace, the story of "drinking".

Luoyang palace beer is a kind of special existence for Luoyang people. This kind of emotion is especially true for those who are far away from their hometown. When they meet new friends and old friends, the most mentioned beer is from their hometown... Luoyang palace beer has a common appearance, but actually contains the rough and strong connotation. It was once known as "the boring donkey in the beer industry". Five bottles of it go down, dizzy for six hours, and uncomfortable All day. Once upon a time, on the temporary barbecue stand on the side of the street in Luoyang, in the greasy small restaurant with tables and chairs, the top fan was spinning wildly, the bottle cap in the bottle was crisp open, the light yellow beer was rising with a jubilant bubble, and the toast was bumped against each other and then drained away.

For decades, Luoyang palace has accompanied generations of people to grow up in the north and south of the Yangtze River, inside and outside the Great Wall, and also carried countless human feelings & hellip;

It's said that when learning to drink, it's Luoyang palace. When drinking, it's Luoyang palace. When friends get together, it's Luoyang palace. When they're happy, it's Luoyang palace. When they're in love for seven years, it's Luoyang palace. When they're passionate, it's Luoyang Palace. When they're sad, it's Luoyang palace You feel cold in winter. Just drink two bottles of Luoyang palace. 'count the history of the wind and rain that Luoyang palace beer has gone through, and I don't know how many people's thoughts & hellip; & hellip; behind every yellow picture, there are thousands of people's stories.