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Picacho sells adorable to earn $90 billion adorable fun Picacho catch up with piggy page

The lovely Pikachu has become the collective memory of many post-80s and 90s. But what you don't know is that Pikachu is now generating at least $90 billion in revenue. Is it possible to catch up with piggy peck? Do you like such a lovely pet?

has become one of the best representatives of cashing in peddlers, as well as the friends of line and TA. This is a social software from South Korea. Selling facial expression bags alone can earn US $270 million a year. In addition, there are various peripheral and offline stores, theme parks, theme restaurants, and clothing and shoe accessories that cooperate with various brands.

Recently, the most popular movie theater is probably Pikachu. Pika Pika is selling cute movies all over the Internet. The big detective Pikachu has been released for 10 days, and the box office has exceeded 480 million.

Don't underestimate this Pikachu. Toto's post-90s IP was born in 1996 as a game in Japan. Now it has brought at least $90 billion in revenue, surpassing the Post-70s Hello Kitty, the post-20s Mickey Mouse and the screen swiping marvel.

We have to talk about the sprouting culture behind Pikachu and the sprouting economy derived from it.

"Cute culture" originated from Japanese animation

"Cute culture" originated from Japanese animation, and is often used to describe things that secondary fans like extremely. Since 2003, it has been popular in East Asia and has traveled to the United States, affecting a large number of film creators.

For example, the little yellow man who speaks alien language in "Daddy the thief", the chubby Dabai in "super Marines" and the bear in "Paddington Bear", these cute and touching animation images have become the biggest selling points.

'grass on the head'? This is' sprouting culture '

In this way, all things can sprout. "Loveliness is justice." you can see all kinds of adorable bloggers on microblog emerge in endlessly. They have to doodle to sell their cute pictures, and they have to chat with cute expression packs. In addition, in recent years, many people have grown 'flowers and grass' on their heads, and the whole people have begun to sell their cute collectively!

The word "sell cute" inspired by "cute culture"

Cute culture has also spawned a large number of special words: mulberry heart (SAD), short oil (ouch), swollen (what's the matter), friends are called 'penyou', classmates are called 'children's shoes', everyone's' baby' is popular, 'scared to death' baby is not happy 'baby falls'. There is also the kind of front and back nasal, the original silly, Huhu into fufu, 'angry' into 'angry'.

Some netizens also processed this phenomenon into a paragraph: "what's in the zoo, big west, brain rot, xiaobaiqu, fat butterfly, long neck anger & hellip; & hellip;" there's also a kind of processed 'greasy sprout', which uses multiple words, such as' wash you with a small fist '.

Even the museum's cultural relics are selling sprouts: Bronze version of angry birds; smile Tao Yong who has been giggling for thousands of years; bronze head wearing sunglasses.

There are also "cute" people in government circulars and traffic police tips. For example, the notice board of Jinjiang River scenic spot in Guizhou: "dear, don't throw rubbish into Jinjiang River! Mother of Jinjiang River wants to be angry!"

From "selling cute" to "selling cute": the sprouting economy promoted by sprouting culture

"Selling cute" can not only sell good feelings, but also sell real money. Kumamoto bear is a successful case. Originally, it was just the mascot of Kumamoto Prefecture in Japan, but it created a city by its own initiative. According to the calculation of Kumamoto branch of Bank of Japan, its economic income reached 124.4 billion yen between 2011 and 2013.

Line expression pack sells to 270 million dollars a year

One of the best representatives of selling cute is the friends of line and Ta, which is a social software from South Korea. Selling facial expression bags alone can earn US $270 million a year. In addition to all kinds of peripheral and offline stores, theme parks, theme restaurants, and clothing, shoes and accessories cooperating with various brands, there is always one that you like.

What kind of cute thing can really sell?

I just took a look at you in the crowd and never managed the money in my wallet. So the question is, can all the cute things make money?

Some people have analyzed that the first thing to do is to have a sense of recognition, especially the color. Pikachu and little yellow people are very popular, which has a lot to do with the bright yellow appearance.

Secondly, the personality should be diversified. It's better to have a little contrast or sense of humor, such as' little yellow man '. It seems to be cute and harmless, but it's often funny. From time to time, it also lifts a stone to hit its own feet, forming a kind of' stupid and cute 'feeling.

Finally, if you want to be a big "cute" IP, you must have a national character. That is to say, we often say that men and women eat all, young and old. Affinity is very important. For example, in the movie brain secret service, the characters are designed according to happiness, anger, sadness and happiness, so some of them don't look so friendly and give people a sense of distance, so the sales of derivatives will be limited.

In fact, there is a shortcut to marketing, which is to borrow the image of animals. Experiments have shown that consumers' purchase intention of snacks with animal cartoon images will increase by about 25% compared with those without animal cartoon images. That's why many Internet companies like to use animals as their cartoon images. For example, Jingdong's dog, tmall's cat and Suning's little lion.

Why do people like cute things?

In other words, why do people like cute things? Austrian zoologist Conrad Lorentz put forward the idea of "larval retention". He thinks that it is human nature to like all things with larval characteristics, which can ensure the continuity of human beings.

From the perspective of social environment, the birth of Meng culture coincided with the economic crisis in Japan, which resulted in a lot of social problems, such as deflation, low employment rate, serious aging and so on.

"Cute things" became an outlet for young people at that time to escape from reality, a kind of spiritual comfort. Now, it's easy to be cute and relax interpersonal relationship.

The other side of being cute: adult's "childlike"

In a word, there is nothing wrong with liking cute things, and it's harmless to sell cute things occasionally. However, if you hide in the space of cute culture and refuse to grow up, it's a kind of 'civilization disease' worthy of vigilance. In other words, you don't want to grow up and refuse to grow up. As mentioned by Neil Boltzmann in the disappearance of childhood, it's the 'childlike' problem of adults, but culture will eventually advance Step by step, people will eventually grow up.