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What services does shared dad provide

"Shared dad, better Dad than dad!" on May 15, the international family day, a public welfare short film named "shared dad" is on fire! What's the matter with shared dad?

The short film takes the sharing economy, a hot topic nowadays, as the entry point. Under the background of fictional era, it tells the story of ordinary employees engaged in the occupation of "sharing dad" in an app company of "sharing dad". From the beginning, they stick to the corporate creed of "sharing dad is more perfect than dad", and think that they have found a perfect solution to the conflict between family and career - let sharing dad accompany the family instead of dad So that family and work can go hand in hand. Until that day, when I saw a colleague replace myself to accompany my son's birthday, I fell into deep meditation and realized that everything can be shared in this era, but the love for my family can only be customized! Company is a kind of private enjoyment, no matter how perfect a shared father is, it can't replace family affection. The whole short film starts with the phenomenon of parent-child's absence in Chinese families, and takes the awakening of 'shared father' by 'shared' as a turning point, calling for more company for family members.

Is there really a shared dad service? The virtual shared dad app arouses curiosity and controversy

With the popularity of the 'shared dad' role and the 'shared dad' app company in the short film, the derived virtual 'shared dad' app has also triggered a swipe. Many people try to click this app to experience various types of shared dad services. However, because the app is only a virtual experience platform, it does not provide real rental services. After clicking on the appointment, they jump to the 5-minute "shared dad" As a result, a small number of viewers and the media feel that they have been "cheated" and question that they have attracted attention through misleading publicity, which is suspected of violating the 'advertising law' and 'public order and good customs'. However, some lawyers and scholars said that the app is a creative advertisement and there is nothing wrong with its content.

The head of opal brand responded that 'shared dad' is just a virtual role in the short film and the app of shared Dad Company. The short film is a public welfare film made by opal for 515 international family day. The shared dad app does not exist and is not a real rental platform. The app is also a public welfare guide. After clicking 'call' shared dad, the link is a public welfare short film. I hope that through this public welfare video, we can express that 'shared dad can never replace dad','every child's growth is precious, and every home is unique ', and call for' let love go home '. And stressed that the official video tail, topic promotion marked 'pure creativity, not real rental platform'. In response to some media's queries, the app added the category of 'public relations / promotion / Market Research' in its later revision. Europay responded that the app has been applied for release in the category of 'public relations / promotion / Market Research'. Since it is not a real commodity or service product, it is impossible for it to pass the review of the publisher if it is distributed in other categories.

Lawyer scholar: "sharing dad" is not a conventional product and does not involve false propaganda

When sharing dad swiped the screen on Weibo and wechat, it caused some disputes. Some Weibo users praised the video advertisement as creative, refreshing and moved. Some netizens thought that it was a kind of 'spoof', suspected of 'false propaganda' and 'selling dog meat with sheep's head'.

Zhu Wei, deputy director of the research center of communication law of China University of political science and law and standing member of the Legal Advisory Committee of China Advertising Association, holds different views. He told reporters that there is nothing wrong with the content of the advertising video. After watching it, he will feel warm. The theme it conveys is also positive, reflecting the nature of public welfare.

As for the "shared dad" app, Zhu Wei believes that it is an expression of advertising creativity, and does not involve 'false publicity', '& lsquo; shared dad & quot; is not a common name. Everyone knows that Dad can't be shared. It's just a kind of creativity. It can be said that it's a headline party, but it's not a false advertisement. Wang Weiwei, partner of Beijing Zhongwen law firm, also told reporters that the advertisement belongs to creative type, and there is no obvious violation of the law.

Liu Haiyang, a partner of Beijing Dacheng (Guangzhou) law firm, believes that the advertisement is a creative advertisement with public service video as the main content. There is no obvious violation of laws and regulations, so it should be understood from the perspective of goodwill.

Peng Shengfeng, partner of Guangzhou Branch of jintiancheng law firm, also holds the same view. He said that on the whole, the video content belongs to a creative advertisement of home furnishing enterprises. From the video content point of view, does not involve false publicity, not false advertising.

As for whether it violates the public order and good customs, Peng Shengfeng thinks that although the app uses the word "shared dad", it does not promote the related services of shared dad from the whole content. Shared dad is just a creative statement. The value of video content transmission is that "accompany" and "love" cannot be shared. We appeal to everyone to return by making up the story of shared dad Family, company. Video content has the nature of public welfare, and does not violate public order and good customs.

From the perspective of the essence of "shared dad", it aims to arouse the public's attention and Reflection on family sub-health problems. From the perspective of creativity and communication, it tries to form a strong contrast with the virtual "shared dad" app in the film to arouse people's attention to the problem of family excuse me. Although it can't help people to solve the conflict between family and work at the practical level, it appeals to let them go at the spiritual level Love to go home and solve the 'last mile' of family sub-health through emotional guidance.

Although 'shared dad' is just a fictional story product, it is like a signal to probe and question our hearts. In recent years, China has entered the era of great sharing, and the products of sharing have sprung up. It seems that everything can be shared & hellip; & hellip; if, one day, 'sharing dad' is really developed and put into the market, how can we deal with ourselves? Do we really need to use this kind of 'replacement artifact' to make up for our own shortcomings?

The relevant person in charge of opal said that this is the significance of opal's short film "shared dad" on international family day. "Shared dad" is to express that Dad can't share, nor can family love be shared, calling for a customized love for home!

Maybe we should all be glad that we haven't really launched the shared dad app in real life, and we can take the video as a mirror to examine the current situation of our families, so as to take actions to improve the sub-health of our families.