Recently, the topic of "shared dad" has aroused widespread concern. It is understood that a brand home launched this' shared dad 'app, in which users can experience and choose different types of' shared dad ', but after placing an order, they jump to the video advertising page, and then to the product recommendation page. This small program has caused controversy. Many people are discussing whether this idea is feasible, while others are questioning such a small program. On the 15th, the brand side responded that the app was just a creative marketing method.
'shared dad 'is controversial
According to the screenshot of 'shared dad' released by netizens, the page shows that 'after calling dad, it can reach 30 minutes'. In addition, the price of the service is' free'. In addition, in the page, there are different types of 'dads' for users to choose from.
Some netizens said that they were curious about the 'shared dad' service and wanted to try it out. At the same time, some netizens said that they thought that someone really launched such a service and could make an appointment to place an order. However, they questioned whether such a service would lead to some illegal paid services.
On May 15, the reporter experienced this' shared dad 'app. After entering the page, the user's location will be located and the nearby' dad 'will be displayed.
Then, users can choose different types of 'shared dads', including business type, warm man type, sports type, literary type and humorous type. After selecting the type, the user can place an order to call, but after the call, the page jumps to a 5-minute video advertisement.
In this video advertisement, a man who serves many families as a "shared father" finds that his wife and children are not accompanied. Instead, he also finds a "shared father" to celebrate his family's birthday.
After the incident, the man in the video said that "everything can be shared in this era, but the love for family can only be customized", which led to the brand's promotion of adding customization.
The company says' shared dad 'doesn't really exist, it's just propaganda
The reporter noticed that just after the video advertisement was broadcast, the page will automatically jump to the product promotion page of the home. After filling in the information, you can make an appointment for free design. At the same time, the brand also launched the 'shared dad real doll'.
On the 14th, the staff of the customer service center of the home furnishing company told reporters that the app is just a way to promote the creativity of the activity, but it can't actually place an order and make an appointment to call 'dad'.
The brand also said in its microblog that "shared dad" is not realistic and feasible. It does not solve the social phenomenon of lack of companionship in essence. Instead, it advocates people to pay attention to family sub-health problems through public welfare, pay attention to the lack of father role in the family, and return to the family for love.
Lawyers believe that such publicity may cause misunderstanding to the public
Zhao Liangshan, a senior partner of Shaanxi Hengda law firm, said on the 14th that the home brand achieves the purpose of advertising through virtual sharing of dad's creativity, which is a false advertisement. Article 4 of the advertising law of the people's Republic of China clearly stipulates that "advertisements shall not contain false or misleading contents, and shall not deceive or mislead consumers.
The Advertiser shall be responsible for the authenticity of the content of the advertisement '. First of all, the options in the shared dad app and the so-called 'dad' involved in this case are virtual. In reality, there is no shared dad service. This kind of publicity will cause misunderstanding to the public and use the public's curiosity to increase the number of views, which is the purpose of publicity.
Secondly, no matter what the public needs, the final link is the home page, which is through false means to achieve the purpose of publicity and constitute false advertising; finally, there is no substantive connection and common ground between shared dad and the home, so the false shared dad app is a misleading way for home enterprises to attract customers' attention.
Therefore, the publicity means of the home is suspected of false publicity
Zhao Liangshan believes that the relationship between parents and children in China is mainly formed by legal reasons such as blood, marriage and adoption. The idea of sharing father is contrary to the law and public order and good customs of our country, so the publicity idea of the home is also unreasonable.