What's the matter with the renaming of Wanda Department store? Is it true that the renaming of Wanda Department store? Many friends don't know. Let's have a look with Xiaobian.
What happened to the renaming of Wanda Department store
On May 15, at the press conference of Suning 618, Hou Enlong, President of Suning e-buy, officially announced that 37 Wanda Department stores were renamed Suning e-buy Plaza. In addition, Suning's original 19 Suning e-buy plazas and 16 Suning plazas, a total of 72 Suning plazas.
In February this year, Suning e-buy acquired 37 stores of Wanda Department store and planned to carry out intelligent transformation. It is reported that the first transformed store will appear at the end of May, with Suning Jiwu, Suning red children, Suning small store and other formats, and all products can be sold and purchased online.
Hou Enlong said that at present, the consumer market is facing three major changes: channel diversification, platform traffic dispersion and consumption classification. At present, Suning has opened the back office authority to its partners to jointly operate data, develop members, upgrade supply chain, it system, scene experience, etc. Wanda Department Store renamed
In the past few years, one of the biggest obstacles for new retail is to get through the data of offline shopping malls, department stores and online platforms. From the perspective of Suning's recent initiatives, Suning has chosen the asset heavy mode of self built offline channels, such as self built Suning e-buy Plaza, Suning store, etc.
At the same time, based on more than 10000 offline stores, Suning launched the community group buying business. Hou Enlong said on the spot that he is optimistic about the realization of private domain traffic. For example, not long ago, Suning chose 10 community groups to test and sell an air conditioner. The head of the team conducted training one week in advance to pull residents from surrounding communities into wechat group for promotion and pre-sale. It is reported that the sales of the air conditioner reached 38 million on that day. Suning plans to select another 300 Suning offline stores for community group buying test, with the goal of 150 million sales per day, that is, an average store can increase 500000 sales on the same day. At present, there are about 50000 group buying leaders in Suning, which will reach 1 million by the end of the year.