Two days ago, a piece of news from Zhejiang was on the National hot search list, once occupying the first place, causing hot discussion in the whole network. Girls want to return 18 pieces of clothes after trying them on. This wave of operation makes Xiaobian surprised. Is this behavior OK?
According to media reports, on April 25, the buyer, Miss Huang, bought 18 pieces of clothes at Mr. Li's Taobao store, with a total price of more than 4600 yuan. But after the May Day holiday, he said he didn't like it and asked for a return. After the incident was exposed, it was criticized by many netizens, and the girl also issued an apology statement.
I thought the storm was over, but what I didn't expect was that some netizens revealed that there was a "mutual help return group": a bought this dress for two months, and then asked B to buy a new one, and then returned the dirty and old one within seven days.
Under this micro blog, there are various comments, and various ways of collecting wool also come to the surface.
Some sellers have come forward to say that they have encountered this kind of situation
Some netizens suggested that the tag should be designed to the front neckline, so that buyers can't wear it out.
In fact, it is acceptable for a legitimate e-commerce company to collect wool.
For example, the common types of wool collection are as follows:
1. Sign in
Jingdong has Jingdou and Gangyi.
Common is daily check-in, shop check-in.
Taobao has Taojin coin and jifenbao.
It's also common to check in every day and shop.
Other platforms have all kinds of gold coins.
There are many tools on the Internet that can help you check in automatically.
2. Integral
This point refers to the points that can be offset on the platform. For many reasons, the general points and the check-in get the same value, which can be used as' gold coin '.
Jingdong consumer will present Jingdou (the name of points), which is often used by the platform for compensation, 1 bean = 0.01 yuan.
Gangyi is the gold coin of Jingdong finance, but its business development is poor.
Taobao consumption presents Taojin coin, which can be used to cash in some Taobao shops, 1 gold coin = 0.01 yuan.
Tmall's consumption gave tmall points, which were used to offset cash in the early stage, 1 point = 0.01 yuan, but later millions of arbitrage appeared on the platform, and tmall directly cancelled the point offset.
3. Coupons
Due to the strategy of the platform, not all products are directly discounted, but will be deducted through coupons, which has both platform and marketing reasons.
As mentioned in the previous article, in order to improve sales, businesses need to use some ways to improve sales. One of these is to issue a small amount of coupons. After using coupons, they can achieve a very low price. Due to poor information, only a few people can get these coupons.
In addition, the business operators did not take into account the scope of use of coupons in a timely manner, and some products would inadvertently enter the low price pool, which is called "bug price" or "vulnerability coupon". This is wool, too.
4. Commodity setting problem
The operators of many businesses are negligent and will put the gifts on the shelves directly. The price tag is very low and the postage is set to 0. There are many options.
5. Ladder price
In fact, this is also a way of marketing. The most common way is to enjoy the price of XX in the first XX minutes, and enjoy the price of XX in the first XX pieces. The common places are rush shopping, cost-effective gathering, rush buying, etc. Information often needs to be aggregated.
All of the above are the ways of 'wool collection' supported by businesses. Please take your seat according to the number!