What's the matter with Baidu alliance ecological conference? What's the situation with Baidu alliance ecological conference? Many partners don't know. Let's take a look with Xiaobian.
What's going on at Baidu alliance ecological conference
On May 10, at the 2019 Baidu alliance ecological Partner Conference with the theme of 'new ecological co evolution', senior vice president Xiang Hailong, President of Baidu search company, general manager Li Zhongjun of Baidu alliance and other Baidu executives discussed with hundreds of partners on the spot the way to break the traffic shackles. In the era of "home" networking, Baidu will build a more open-source mobile Internet Ecosystem for partners, deeply understand and serve users, and dig for new dividends.
Based on the challenges and opportunities of the post mobile era, he delivered a keynote speech to Hailong entitled "home networking". He said that technological change has made the internet no longer a superposition of unrelated interactions, but a "home" network that connects, connects and cares about all users. At present, the popularity of smart phones has established a one-to-one correspondence between devices and people. The generation of a large number of apps covers more and more detailed user scenarios, making it possible to provide in-depth operation services for users. However, the contention for user duration among apps also brings about the problem of 'information island'. In order to really do a good job in user operation and service, Baidu will build an open source ecosystem, break through the information barrier, and upgrade Baidu alliance from traffic alliance to user alliance.
In the open source ecosystem, baidu provides a complete user operation solution to help partners expand users, contact and understand users, and meet users' needs of baijiahao + small programs + CRM. Among them, Baijia focuses on content solutions, focusing on hot market exploration and multi-point distribution channels. Baidu smart app provides service solutions, creating a closed-loop service demand, precipitation and awakening of users. Aifanfan provides CRM solutions, focusing on the analysis of AI global big data and recommendation of users' potential needs.
Subsequently, Li Zhongjun, general manager of Baidu alliance, introduced in detail the specific measures to upgrade Baidu alliance to user alliance. In 2019, Baidu alliance will carry out industry deep cultivation and platform upgrading through multiple initiatives and platforms such as scenario co construction and intelligent small programs, realize deep transformation and enhance liquidity through overall solutions, continue to empower partners, and help partners break through traffic difficulties, embrace and serve users.
At the same time, based on the gradual disappearance of traffic dividend and the emergence of six new dividend points, namely duration, region, crowd, industry, ecology and cross screen, he also shared with his partners Baidu's key layout and achievements, including the app matrix based on "one super and many strong" to drive user growth, the scale of Baidu's short and micro video users to soar, and Baidu's smart app to drive ecological growth through open source alliance The content, capacity, cash flow and service of the ecological alliance have been upgraded.
Under the general direction of constantly embracing industry changes, upgrading ecology and helping partners grow better, in 2018, Baidu alliance divided ecological partners into 18 billion yuan, with 18 new 100 million yuan club members, witnessing the listing of many partners, such as Xiaomi, touchbao, qutoutiao, Huancha, tuanchen.com and getui. At the conference, Xiong Fu, general manager of Baidu search marketing department, together with Zhou pin, director and senior vice president of cheetah mobile, Wang Jialiang, CEO of touchebao, Li Peng, President of West China Metropolis Daily and cover news CEO, reviewed the road of win-win growth and upgrading evolution.
Guan Qingyou, President of the Financial Research Institute and founding partner of the capital, believes that under the background of the fading Internet demographic dividend, baidu takes the lead in seeking a breakthrough, changing from flow thinking to user thinking, serving users more deeply and excavating the value of users' whole life cycle, which not only increases the imagination of Baidu's business prospects, but also promotes the whole business through enabling partners The sustainable prosperity and development of the Internet economy.
The conference was held in Chengdu, the land of abundance. As a new pole of domestic Internet development, Chengdu is building a world-class innovation and entrepreneurship ecological environment, and the emerging Internet Ecology is accelerating its formation. Facing the future, Chengdu takes the construction of industrial ecosystem as an important measure to change the mode of economic organization, so that Internet enterprises can have a big platform, integrate into the big ecology and achieve great development.