What do you think of Nongfu spring selling coffee? On May 8, the relevant person in charge of Nongfu mountain spring disclosed that Nongfu mountain spring's fourth new carbonated beverage will be launched soon, which combines coffee ingredients, and announced that Nongfu mountain spring has officially entered the coffee industry. Industry insiders believe that Nongfu Shanquan's entry into the coffee industry is to see the great potential of China's coffee market. Some netizens commented that farmer coffee is a little bitter this time.
It is reported that the product specification is 360ml / bottle, and the price is between 5 and 6 yuan.
The competition among coffee giants is becoming increasingly fierce. Starbucks cooperates with ALI, while Ruixing is preparing to go public, it also seeks to cooperate with enlaimo. Previously, Coca Cola also launched Cola coffee.
According to the statistics of London International Coffee Organization, compared with the global average growth rate of 2%, China's coffee consumption is growing at an alarming rate of 15% every year. According to the research data of Guosen Securities, the annual growth rate of coffee consumption in China is about 15%. It is estimated that the sales volume of Chinese coffee market will reach 300 billion yuan in 2020. From the international situation, the per capita consumption of coffee in China is only 0.003 cup / person / day, which is far behind that in the United States (0.931 cup / person / day). However, South Korea and Japan, which are located in Asia, also reach 0.329 cup / person / day and 0.245 cup / person / day respectively. In contrast, China's coffee consumption still has great room for improvement.