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What does Forbes do? How does the Forbes list come out

When it comes to the Forbes celebrity list, we still know something about it, but many people don't know how Forbes counts? How does the Forbes list come out? Why even the ranking of senior movie stars and empresses is not high? Zhao Wei, who entered the rich list, only ranked seventh? Let's take a look with Xiaobian.

What is Forbes? First of all, this is a person's name. His full name is Steve Forbes. He is the president of Forbes group. Forbes is also the name of a world-famous publishing and media group. The most famous one is the financial magazine Forbes. The Forbes celebrity list is published by the Chinese version of Forbes.

In addition to the celebrity list, will children's shoes see all kinds of lists published by Forbes every so often? And it's so many that people can't tell. The Chinese version of Forbes will publish five or six lists every year. To put it this way, 'Forbes list' is like the Jia family in a dream of Red Mansions. They are big families and have many descendants. How many descendants do they have? Take a look at the picture below.

Is the celebrity list authoritative? To understand this, we need to see how this list is made. The first step is to collect the pre tax income of the selected celebrities in related fields, including film remuneration, appearance fee, advertising endorsement fee, competition bonus and all kinds of copyright income, etc., by means of research and interview, and then multiply them by the correlation coefficient for weighted calculation to get a ranking; the second step is to collect the annual exposure rate of newspaper, TV and Internet (this is the first step) These data are provided by an independent third party company) and are multiplied by the coefficients to calculate the weighting and get an exposure ranking. Finally, the two rankings are reweighted, and a comprehensive ranking is obtained by referring to a series of sub indicators, which forms the 'China celebrity list'. A lot of wordy, in short, the selection criteria are income and exposure!

How did Forbes get such private data about star income? Xiaobian has found an amazing secret by following his picture: a researcher from the research department of Forbes disclosed in an interview that there are two main sources of the data: one is the information provided by the stars themselves; the other is the verification of the staff from the industry. You're right. Stars provide their own income. So we can understand it as follows: when you come home for the new year, you meet seven aunts and eight aunts and ask how much you earn in a year, the children's shoes with good face will be higher, and the real people will say 'auntie, you eat vegetables' to block it. You know what Xiaobian means.

Also, the income of the celebrities on the list is only a part of their income. Zhao Wei and Huang Youlong, with a fortune of 5 billion yuan, have been promoted to the New Fortune 500 list, becoming the first stars to enter the list. In recent years, Zhao Wei's restaurant, real estate and winery are the wind vane of investment. Arguably, with such strength, Zhao Wei can rank first in the celebrity list, at least in terms of income. However, Forbes calculated that Zhao Wei's income is only 52 million yuan, and the pure income ranking is only 17th. What's going on? Is it a miscalculation? Xiao Bian tells you that Fox only considers the remuneration of celebrities for their work in their professional fields. Star investment, buying a house and opening a hotel are not considered.

If you want to be on the celebrity list, can you just make money? Then you are too simple. One of the most important points on the list is exposure. On this year's list, Huang Bo, the film king, ranks behind Tang Yan, who has a lot of TV series. And variety stars angelababy, Li Chen and Chen he all achieved good results. Chen he's ranking is even far better than Wang Han, who has a solid mass foundation. It can be seen that in Forbes, the exposure rate is particularly important. Generally speaking, the film industry is inferior to the TV industry, and the biggest winner is the variety industry.

For another example, Li Na's income is 75 million yuan, but her income is less than Li Yifeng's (69 million yuan). It's because Li Na's topic coverage and exposure are far lower than Li Yifeng's. And in the exposure rate, the network exposure rate is also an important reference, it needs stars to create some topics, you see topic queen Fan Bingbing has been firmly in the first place for three consecutive years. So Xiaobian reminds you die hard fans that you want your idol to be on the Forbes list next year? Don't search!

Of course, there will be a lot of fans who complain that their idols are not on the list? Some netizens are very serious about asking why there has been no Lin Junjie on the Forbes China celebrity list? The reason is: he is Singaporean. Similarly, Stefanie Sun (Singapore) and Jingru Liang (Malaysia) have never been on the Forbes China celebrity list.

Another student questioned why foreign Chinese like Jet Li and Gong Li could be included in the list? In fact, as early as 2009, Forbes officially responded to this query: the standard for Forbes to select and evaluate stars is the place of birth, which is also the way to follow the foreign "Forbes" celebrity list. Stars like Gong Li and Jet Li were born in the mainland. Of course, whether to develop in the mainland is an important criterion for consideration.