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How much is Didi's car Hailing rate? How much money does didi have to burn

The Commission is closely related to Didi's revenue. In addition, the Commission is closely related to the livelihood of thousands of didi drivers, which determines the cost of passing on to the passengers. It can be said that as a central proposition, the extraction involves multiple subjects of the travel scene. So how much is Didi's car Hailing rate? Netizens said that how much money does didi have to burn?

How high is Didi's driver's bonus? The answer is different.

On April 22, Chen Xi, executive president of didi.com, made a positive response to this in the "Q & a" column launched today. Chen Xi said that every bonus will change due to a variety of factors. He also revealed Didi's car Hailing 'account book' in the fourth quarter of 2018, and pointed out that there is still a 2% difference between the cost and the Commission.

How high is the percentage?

An obvious phenomenon is that, from the previous online car Hailing war to now sitting in the first place, Didi's percentage increase is very significant. About this, the driver side of the driver's experience is the most profound. At the same time, within Didi, there seems to be a lot of controversy about the percentage. At the beginning of this year, Liu Qing, President of Didi, announced a high-profile "winter holiday". At the same time, Liu Qing, President of Didi, also mentioned "bonus", saying that the management is seriously thinking about the business model and will actively explore how to stimulate good drivers (mainly involving subsidies) and ensure fairness.

Between incentive and fairness, how high is didi driver's tax rate?

In this regard, during the Spring Festival this year, the reporter of "daily economic news" interviewed many drivers of didi.com at random. In their mouth, Didi's commission is about 27% - 30%, plus 50 cents' basic information fee '.

However, the percentage also varies over time. Su Lu, the driver of Didi, once told reporters that the daily rate is about 30%. By night, the rate will be reduced.

In 2018, Cheng weizeng, founder and CEO of Didi, said in an internal letter that the average takerate of Gmv for Didi's travel business was about 16%, and most of it was returned to drivers and passengers.

16% and 30%, the difference between the two is not big.

In this regard, in the "Q & a" column of didi online on April 22, Chen Xi said that this impression of drivers is mainly "related to the unclear display of our driver's bill". In this regard, Didi's car Hailing is improving.

According to Chen Xi's description, each order will be charged with a different proportion of platform service rate (i.e. Commission), which is mainly affected by the city, order distance, time length, carpooling or not and other factors.

Taking the fourth quarter of 2018 as an example, he pointed out that during this period, Didi's domestic tax rate was about 19% of the actual fare paid by passengers, and the remote dispatching fee, dynamic price adjustment, thank you red envelope and other fees paid by passengers had nothing to do with the platform and were given to drivers in full.

On this basis, Chen Xi said that not every order will be charged 19%. During this period, orders with a rate higher than 25% and orders with a rate lower than 15% will each account for 20%. Among them, the relatively high proportion is' easy to spread, which gives everyone the impression that the rate of each order (or average) on the platform is 25% ', says Chen Xi.

In December 2018, when didi announced the transformation to the 2.0 era, it merged the original Express travel business group with the special car business department and the luxury car business department, established the online car Hailing platform company, and appointed Chen Xi as the person in charge.

At that time, sun naiyue, an analyst of Yiguan automobile and transportation, once told reporters that in fact, the adjustment focused on safety and business compliance, including upgrading the safety management system and merging online car hailing, special car hailing and luxury car hailing, are all convenient for the company's online car hailing and compliance management.

Didi's online car booking account book

It is worth noting that Chen Xi's online car Hailing account book was published this time.

According to this account book, in the fourth quarter of 2018, driver reward, business operation cost, tax payment and service charge payment accounted for 7%, 10% and 4% of the total flow respectively, and the total was 21%. In contrast, the Commission is 19%. As a result, the loss of online car Hailing business is 2%.

As for business operation cost, Chen Xi pointed out that it mainly includes technology research and development, security, customer service, human resources, offline operation and other costs.

The reporter noted that, in addition to the basic business operating costs, in fact, Didi's main expenditure is used to reward didi drivers. Industry insiders pointed out that in the context of the steady progress of compliance, a large number of non-conforming drivers and vehicles have been cleared out, so the competition for drivers has become a secret battle between platforms, and the main way of competition is subsidies.

A remarkable example is that during the Spring Festival this year, a screenshot of a didi driver's income circulated on the Internet. The picture shows that the driver's monthly subsidy / charging award is about 5000 yuan. At that time, Didi officials also confirmed to the reporter of the daily economic news that the pictures were true.

Under the subsidy, there will be 2% more losses after all. In this regard, Chen Xi said frankly, "didi needs to take part of the funds obtained from previous financing to make up for it.".

How much money does didi have to burn?

From the beginning of its birth, Didi, as a representative, seems to be labeled as "burning money". As Chen Xi said, "in reality, loss is still a common phenomenon in the whole online car Hailing industry. '

As a favorite of capital, Didi's list of investors can't hold even an A4 paper. How much money is there to burn?

In a recent interview with Caixin weekly, Chen Weihao, managing director of Huaping investment, said that Didi's biggest advantage is not its technology or business model, but its capital. "Didi still has more than $10 billion to use." in the six years since its establishment, Didi's overall financing has exceeded $35 billion.

In this way, it seems that didi has consumed more than $20 billion. At the beginning of this year, there were also media reports that didi sustained a huge loss of 10.9 billion yuan in 2018. At the same time, Didi invested a total of 11.3 billion yuan in driver subsidies in 2018. At that time, the reporter of the daily economic news asked didi for confirmation, but didi did not respond to this matter.

If the data is true, according to the proportion of various businesses in the fourth quarter, Didi's online car Hailing business loss in 2018 is about 3.23 billion yuan, and its total annual profit in 2018 is more than 30 billion yuan.

On the loss of online car Hailing business, Chen Xi said frankly that at present, Didi is still far away from 'lean entrepreneurship'. As an enterprise, the state of loss can not be sustained for a long time, otherwise, 'one day it will be unable to continue normal operation because of the consumption of funds'. He also mentioned that in addition to online car hailing, Didi also has some new businesses in the investment period, which will increase the overall loss pressure of Didi.

Wool comes from sheep. Industry insiders pointed out that under the dual pressure of loss and compliance, passengers may share part of the cost of online car hailing in the future. As a result, Didi may raise its price. After all, bicycles that share the same track have recently raised their price collectively.

At the same time, the possibility of Didi's free riding business, a big cash cow, coming back online seems to be increasing. On April 15, Zhang Rui, the new person in charge of didi hitchhiker, issued an open letter, apologizing again for the two vicious incidents, and pointed out five major improvement measures, which seemed to mean that hitchhiker was about to return to online. In this regard, although didi official immediately denied that there was no online time for the time being, it still caused numerous conjectures from the outside world.