CCTV supports station B. did you study in station B today? At 4 p.m. on Friday, Xiao Ming, as usual, opened bilibilibili website to watch the course explaining machine learning. Machine learning is the core method of artificial intelligence (AI), which focuses on how to simulate or realize human learning behavior with computer. As a liberal arts student, Xiao Ming, who wants to learn more about AI, has been studying machine learning and other related courses in station B for half a year. According to him, "station B has become one of the holy places for learning AI.".
Yuanyuan is an international student studying for a master's degree in Computer Science in the United States. She has been wandering for more than two years. A year ago, she found a way to reconcile with this lonely situation - learning live in station B. In addition to going to school, Yuanyuan spent most of her time coding. There were two computers on her bedroom desktop for a long time. One was used to write code, and the other was used for synchronous B station live broadcast.
"Who would have thought that I would like to learn some serious knowledge today? First of all, I'll go to bilibilibili." a recent blog post by microblog user @ Lin Xinhao, which caused a heated discussion, may just reveal Xiaoming's feelings. It has become a new trend for young people to study in station B.
"Alternative" B station -- the first place for young people to learn
Whether it's the two-dimensional impression of station B, or whenever learning is mentioned, the picture of professional teachers teaching students to learn professional courses will always come to mind. It seems hard to imagine that station B is a learning platform for young people.
However, station B has been developing for ten years, which is not the second dimension label of the past. Among the nearly 100 million monthly live young users of station B, there are not only two-dimensional users who are chasing fans and watching dramas in station B, but also enthusiasts who are keen on food, beauty, technology and digital, and learning. Although there are overlaps between the circles, they do not interfere with each other.
B station one-stop to meet the needs of young people's diverse hobbies, and a good sense of experience, making the learning trend in B station has the soil of the rise. If the machine learning courses mentioned above only meet the needs of a small number of people, the other side of the learning content at the tip of the iceberg in station B is actually a learning world with a wider audience.
English, Japanese and other language learning in the field of B station is relatively large, college entrance examination, postgraduate examination and various vocational skills related content are also everywhere. For example, in the judicial examination, where the passing rate is very low, there is teacher Luo Xiang in station B. This network information shows that he is a professor in the school of criminal justice of China University of political science and law. With vivid cases and distinctive Hunan accent, he ignited the interest of users of station B in learning law. "Chemistry major is coming", "financial practitioners are coming", "animal husbandry and veterinary major" and other barrages are very common in Luo Xiang's videos explaining the law. In the comment area of those videos, users of station B are actively discussing the charges.
In addition to professional teaching oriented videos, the original content growing from station B provides learning templates from different dimensions. Take English learning as an example. There are some learning methods and skills shared by students who have scored 650 or more in the naked test of CET-4 and CET-6. There are also some up masters in the United States who explain how to speak authentic English in daily life. Even the English class in the live studio has become one of the learning paths.
According to the data of station B, in the past year, 18.27 million people have studied in station B, which is twice the number of college entrance examination in 2018. The learning live broadcast, which is called "study with me" by users of station B, has been promoted to the category with the longest live broadcast time in station B, with 1.46 million hours of live learning in 2018 and 1.03 million times of learning live broadcast in station B.
It's no wonder that the microblog user @ Lin Xinhao's microblog has made many users who study in station B feel deeply and leave messages one after another. Some say that they have finished 80 episodes of online lessons in station B, some say that the video of Tongji's sixth edition of linear algebra has become his favorite video in bilibilibili, and some also leave messages that they have finished more than 30 episodes of legal logic during the final exam.
Not so two dimensional B station, is becoming the primary position for young people to learn.
Why study in station B? Answer: new social learning platform of generation Z
If we can trace back to the learning style of station B, the documentary "I repair cultural relics in the Forbidden City", which was born in CCTV at the end of 2016 but became popular in station B, can quite show that this class of young people are not as keen on mindless entertainment as the old people think. On the contrary, they are full of curiosity and thirst for knowledge and are deeply attracted by some deep and meaningful things. For example, they will use their way - continuous barrage, to pay homage to the craftsmen and masters of the restoration of cultural relics in the Palace Museum, represented by the watchmaker Wang Jin.
Later, documentaries with strong cultural and historical colors, such as "national treasure" and "historical events", became popular in station B one by one, with the broadcast volume exceeding 10 million, and the score of station B was more than 9.7.
Take "those things in history" as an example, it has not only the content of serious textual research, but also the content of brain holes through popular variety shows, talk shows, MVS, advertisements, competitions, movie clips and other forms. "The appearance is absurd, without integrity, the heart is noble and learned. 'it's very appropriate for a user to comment on this documentary.
This proves once again that generation Z, with superior material foundation and good aesthetic foundation, is also eager to learn Chinese history and traditional culture. According to the report on the ideal life of generation Z in China in 2018 released by the first financial weekly, 74% of the respondents choose their leisure time to 'study and recharge themselves after class', far more than 35.49% of the respondents before 95.
However, this class of young people are no longer subject to the previous one-way output cramming teaching. When they have options, their eyes are more easily attracted by social learning.
Guojin Securities Research Report once pointed out that the generation after 95-05 is lonely and anxious, most of them are only children, born with mobile Internet. Due to the lack of siblings' company in the process of growing up, they tend to seek the sense of company through various ways after they have a certain ability of behavioral autonomy. This is an important reason why since 2017, accompanying applications such as voice Lianmai and game accompaniment have emerged in endlessly, and the proportion of accompanying payment has been increasing.
In the eyes of generation Z, learning is no longer a simple acquisition of knowledge, especially the relatively rich learning resources. Whether the process is pleasant or not will become the main consideration standard.
If you open the videos related to learning in station B, you can find that the interaction of barrage and comments creates a good learning atmosphere - if you are confused in the process of learning, you can ask questions directly, and you will often get the latecomer or even the up master to answer the questions in person. Under the shell of 'virtual human device', users' real thoughts can be released and they are not afraid of self-expression. While watching the video to learn to fill themselves, they enjoy the company of the same people from the barrage and comments of station B, so that the inner drama of nowhere in reality can be staged here.
Learning live is the same. Even users can easily stand in the center of the stage and become light sources to attract those who have common learning experience or want to participate in learning together.
Who would have thought that one day we could have a serious class in station B? Ten years ago, it was difficult for station B to preset such a scene, but now learning in station B has become a phenomenon that can not be ignored. Together with its users, it has created this new social learning platform. Interesting and happy learning doesn't seem so difficult.