Recently, women owners of Mercedes Benz have been crying about their rights. The arrogant attitude of Mercedes Benz company has made the official Mercedes Benz and a 4S shop in Xi'an "famous". Once this incident happened, it is difficult for Mercedes Benz to make up for it in all directions, and the victims all over the world stand up and question the quality of Mercedes Benz. And this incident also let us have a new understanding of the shop bullying. Can the first-line brands do whatever they want? The public can not be arbitrarily slaughtered. So what kind of impact will the Benz oil spill bring to Benz? What kind of price will Benz accept!
What are the consequences of Benz's oil spill
First, the direct impact is the sharp drop in sales volume. Mercedes Benz's high-end brand has been deeply rooted in the hearts of the people. Originally, the car exchange incident with heqiqi did not cause any loss to the company, but now such a flood of public opinion has reduced the sales volume of several major parts of Mercedes Benz in the future. It can only be said that Mercedes Benz takes itself too seriously, and thinks that even if there is a problem, the riders can accept it. But Mercedes Benz didn't expect that China's media communication ability is so strong, things have come to the point of no privacy. But as far as the injured female driver is concerned, if she does not give up her postgraduate status, it may be another even worse outcome. After all, this is the tenth time that this famous dealer has had an accident. What specific impact will Mercedes Benz and its dealers have on themselves if they play well this time? There are only three difficult problems to solve.
Second, the loss of a large number of potential customers, BMW or Audi profit. In fact, this matter has nothing to do with BMW, Audi and other big brands of the same level. But Mercedes Benz once proud of the one-stop detection program of OBD seems to be acting. The new car is still like this. Even if you change the engine carefully, who can guarantee that there will be no oil leakage? Therefore, the quality control of Mercedes Benz has been promoted by the dealers. Obviously, the brand strength of Mercedes Benz has been greatly reduced, and potential customers will choose BMW and Audi, which are the most popular cars in the world. It can be seen that the sales volume of BMW and Audi will reach its peak this month.
Third, the long-term sales recovery period. The common sense of the riders thinks that this matter may be over in a period of time, and the sales volume of Mercedes Benz will recover slowly by then. However, in terms of such a strong current heat, it is even more difficult for Mercedes Benz to restore its position as a big brother in the market in the past. At present, the way to save Mercedes Benz's position is still the official attitude towards this matter, which means to make the whole story known to the public, and to attach a reasonable apology. But obviously, Mercedes Benz made a mistake in its first move. A microblog statement did not even have the necessary official seal, which once again hurt the hearts of Mercedes Benz riders. At this time, sincere attitude and perfect solution are the best way to deal with this incident. At the same time, strengthening the quality control and after-sales service in the future is barely acceptable. Otherwise, we can only steal the chicken, not the rice. Mercedes Benz may lose its glory.
Fourth, the strength pit itself, the opponent pick cheap. Many major mistakes have caused the car users to plummet for the brand image of Mercedes Benz, and the unknown rival BMW and Audi have already implemented this point deeply among the people. The rights protection incident is the perfect operation of Mercedes Benz's deliberately weakening its brand image, which explains what it means to lift a stone and smash its own feet. BMW and Audi are more envious of the strength of the original brand, but once the matter comes out, the rivals are catching up. It's going to crush Mercedes Benz, which is like a fracture that is hard to recover. It's even more difficult for Mercedes Benz to return to its former bravery when it ranks first on the Internet,
On the whole, Mercedes Benz obviously overestimates its brand image this time, while the most important customer interests are forgotten. It's a profound lesson for car companies. The contempt of a first-line brand is enough to cause such a strong consequence, and the car companies that are in the process of forging ahead can't despise the relevant service and attitude. After all, it's not easy for riders to earn money. It's just hard to buy a car with a good after-sales attitude. If you don't put the interests of riders first, it will cut off your own way for car companies.