Nowadays, whether you are a mature e-commerce seller or just about to join the ranks of e-commerce in 2019, product selection is always an unavoidable topic. What will the big money look like in 2019? For people who want to become a big seller, nothing is more important than choosing the right product. At the end of the day, it's your product that attracts customers. So what products does Amazon sell? What is the best product to sell on Amazon? The following Xiaobian made a detailed report, let's have a look.
What do good products have in common?
The best-selling products on the Internet are those that are useful, unique and valuable. To be clear:
1. These products can solve problems -- ideal products for many people.
What are some of the problems you encounter in your daily life? Didn't get up quickly in the morning? Don't know how to make a perfect coffee? Can't find the key? What products can help people solve these problems? Here are a few examples.
2. It can ignite people's passion
A profitable product can arouse people's strong feelings. It doesn't matter whether it's love or hate. As long as it can arouse people's curiosity and let people talk about it, someone will buy your product.
Ideally, you want people to love the products you sell - at least you can take advantage of people's love for them, understand their needs, and have a strong sense of their value.
3. Huge brand marketing potential
It's important to remember that your products don't exist on their own. They are related to your name, logo, brand and overall marketing efforts.
Therefore, you'd better choose products with great potential in the following areas - images, videos and social content that can evoke sharing, forwarding or popularity.
4. Deeply match the audience's needs and product feelings
Selling a versatile universal product for anyone may sell well, but that's not the secret to a million dollar business. The best products are those that serve a specific purpose and audience, and they deeply explore the needs and feelings of the audience. That's what we call niche products.
Niche products also help to strengthen brand and marketing activities, which means greater sales potential in the long run.
You also want your product to be unique - even if it's very little different from other products. Maybe the colors and patterns you offer are different from those of your competitors, or maybe it has a completely different feature or component.
In any case, you have to make your product different from other products currently on the market.
How to find the best products to sell online:
You understand what makes a good product, but where do you actually look for that product? Obviously, you can refer to the current trend. What are the hot sellers of influential online businesses?
What products sell better on Amazon, Etsy, eBay and Facebook? Try to dig in the directory you are really interested in and find the trend. What can you use to increase your sales?
You can also identify potential niche gaps and work from them. Which industry lacks excellent and cutting-edge products? What market areas have Internet vendors forgotten or ignored? From these gaps, if you can introduce the right products, you may attract a large number of potential audiences who can make profits for you.
Looking back is another reliable way to find great products. Are there any old nostalgic products that can be properly 'reprocessed' to give new life in the current market? Are there any products that you have ever neglected or remembered that can be redesigned and constructed with today's technology or tools?
Finally, take SEO tools as your advantage. If you have a preliminary understanding of what to sell (or just a potential industry), you can go to Google's keyword planner page and start doing some research.
Once you find what users are looking for in your market segment, you can continue to research to find out which products are popular, what to avoid, and where there are market opportunities to launch new products.
What is the best product to sell on Amazon?
With Amazon's e-commerce platforms around the world, sellers can conduct business in multiple countries at the same time.
In the past few years, Amazon has accumulated millions of prime members. Coupled with the exponential growth of sales, we can say for sure that Amazon is full of opportunities for private brands.
But in this increasingly competitive space, you need to prepare well in advance to ensure that you find success. Do a good job in the early stage of product research and make sure you make smart business decisions. The video tutorial "cross border e-commerce product selection strategies and practical skills" explains in detail 'product selection tools + product selection skills + product selection practice', which will lead you to explore Amazon's trend high profit products!
Whether it's researching your first product or looking for new products, jungle scout estimates that 90% of people will be trapped in this step or waste money on products that will never sell well.
"It's the most difficult step to be a successful Amazon seller of private brands, and you can't go wrong," wrote jungle scout in a recent guide with CPC strategy. In this step, you need to spend at least 40 hours on product investigation, and then follow some suggestions below. '
When choosing a new product of high quality, you should always have the following criteria in mind:
Price: the price of a product should be between $20 and $75. Any product below $20 may have a profit problem. Any product that is too expensive means more money to start.
Easy to transport: find durable, simple, small size products, avoid fragile products.
Supply: you should be able to find goods in Alibaba, global sources or other similar supply channels.
Seasonality: ideally, your product is not sold by season, but all year round.
Looking for research criteria for new products:
When scanning products and ideas, deciding which product ideas to choose directly or discard, you should follow the following criteria:
1. Continuous and large demand (more than 400 transactions per month)
The best way to verify the demand is to find the monthly sales estimates of similar products that Amazon is already selling. Generally speaking, it's best to look at the 2000 transactions per month. Among the 10 products you want to sell, the ones with the best sales. You can start by looking at the free jungle scout estimates.
2. Limited competition
As a new seller, is it easy for you to enter the market? Do your top competitors have less than 100 reviews? Can you find the pain point in the current competitor's products? Can you improve their product or fix it with your private brand version? If you can, you can make a significant profit by entering the market.
3. High profit margin per unit
We want to make sure that we can make a profit from these products. We need to consider the price (remember the price is at least $20), but also to ensure that the purchase cost is not high, excluding logistics and other costs, we need to have enough profit.
4. Products are relatively unpopular
Looking for that kind of unusual product, which is not easy to buy in the physical store, and the demand for the unusual product is high. Popular products often face more competition and are more difficult to enter the market.
We should also pay attention to the choice of products that are not controlled by existing or leading brands to avoid legal problems caused by trademarks or patents.
Essentially, what you need to focus on is profitability. There is demand, but there are not many opportunities for competition. By doing so, you can find ways to increase the value and quality of your products and differentiate your products from similar products in the market.
Where to start?
Amazon's best sellers list is a good place to start. There will be a lot of product inspiration here, but it also means a lot of competition. You can dig deeper into Amazon's subcategories here. But don't stop here. You can find products and Niche Ideas in many places:
Reddit -- delve into 'subreddits' (topic forum) to find new and wonderful ideas.
EBay and other e-commerce platforms look for product ideas.
Alibaba -- search for manufacturers and suppliers wherever they are
Alltop -- use this convenient blog integrator to find hot niche markets.
Flippa - look for ideas from thousands of niche sites for sale.
Jungle scout lists more than 1000 niche markets.
Keyword tools, such as Google's kW planner or LSI graph, can help you dig out search terms and create more ideas.