2018 is a tough year for Jingdong and Liu qiangdong. However, after the dust settled, Liu qiangdong began to adjust the personnel of Jingdong this year, and the situation became tense again. According to the latest news, Jingdong is going to cancel the basic salary of express delivery workers and join the performance appraisal. What do you think is the significance of this move?
On the one hand, Jingdong said in a high profile that it would expand the enrollment of 15000 students in 2019, and 1300 new graduates would be employed; on the other hand, it said that it would eliminate 10% of the senior executives above the level of vice president, and within two months, three senior executives at the level of CXO announced that they would leave for 'personal and family reasons'.
This time, it's the turn of tens of thousands of ordinary couriers under Jingdong Logistics. At this time, they are facing a difficult choice.
Abolishing basic salary and reducing provident fund
Take in the performance appraisal
A few days ago, some netizens revealed that JD will cancel the basic salary of its couriers, and increase the task of receiving couriers. The collection of couriers will be included in the performance, which will directly affect the wage income.
That is to say, the income of the courier depends on the performance.
Subsequently, the 'blow' to the courier came one after another. Another netizen disclosed that Jingdong will also reduce the courier's provident fund coefficient from 12% to 7%, down by 5%.
The cancellation of the basic salary and the reduction of the provident fund, as well as the increase of the pick-up task will inevitably have an impact on the income of the courier, which may greatly reduce the income of the courier.
Therefore, this is considered by some people as a 'means' for JD to lay off employees, and some employees have said that they have considered leaving the company.
In this regard, Sanyan finance interviewed several Jingdong couriers in different areas of Beijing, verified that they were consistent with the above information, and learned more details.
Several couriers said that it was true to cancel the basic salary and reduce the provident fund, and signed relevant documents with the company, and also increased the collection work and included it in the performance appraisal.
Specifically, starting from June, the basic salary of couriers who were employed before June was cancelled, and the provident fund was reduced from 12% to 7%; for couriers who were employed after June, there was no basic salary and provident fund.
It is understood that Beijing's lowest provident fund coefficient is 5%, so 7% is still in a reasonable range. But if it is a labor contract signed with the company instead of a labor contract, the company may not pay the provident fund.
In addition, some old employees said that new employees may sign a contract with a third-party company and will no longer directly sign a contract with Jingdong.
An employee added that since its opening, Jingdong has paid its own money to buy express cars and batteries. Jingdong has customized them. The company does not care about food or housing.
However, several employees did not disclose the specific amount of collection, only that it was difficult to complete.
In this regard, Sanyan finance sought confirmation from Jingdong, but the other side did not respond.
For most of Jingdong's couriers, they seem to be going through a ordeal. Unlike passive delivery, receiving depends on their luck and marketing ability.
What's the significance of wage reduction and income collection
According to netizens, in order to cope with the new performance appraisal, some couriers began to use 'skills', using their own post to pay, and then refused to complete the quantity of packages.
From the interview, some employees also said that it is really difficult to complete, a series of policy changes will reduce the income, but the specific amount and proportion were not disclosed.
It is understood that the base salary of the courier is generally around 1500-2000, accounting for at least 15% - 20% of the monthly salary, and the impact on the total income is not small after the cancellation.
The decrease of income will inevitably lead to the loss of some employees. I believe both Liu qiangdong and Jingdong understand this. What is the logic of Jingdong's doing this?
In particular, last month, the Jingdong official just denied the rumors of a large number of layoffs, and clearly pointed out in its response that 15000 people will be recruited in 2019, including about 10000 Jingdong Logistics Personnel. This does not seem to correspond to the above measures.
In fact, the two are not contradictory. On the contrary, they are causal.
As we all know, Jingdong has always been famous for its rapid delivery, but the logistics C-end market is not the main battlefield of Jingdong. It has been serving its own e-commerce platform, and the service for C-end users is only limited to the return and exchange of goods in Jingdong Mall.
The C-end market has huge profit potential. The data shows that in 2018, the total logistics volume of units and residents' goods increased by 22.8% year on year, 16.4 percentage points higher than that of social logistics. In the field of online retail, driven by the rapid growth of e-commerce consumption, the National Express business volume reached 50.71 billion pieces, a year-on-year growth of 26.6%.
It is also from 2018 that JD logistics began to increase its pick-up business and develop its C-end business, becoming more and more like an express company.
Last year, the app of JD express went online on wechat, opening up personal collection business. Users can place orders through the app or app, and the fastest time for JD brother to pick up is two hours.
The extension of Jingdong Logistics to the C-end can directly increase new profit points and give full play to its Unicorn ability.
From this point of view, it is reasonable to expand the enrollment of 10000 people, and Jingdong should have estimated the loss of personnel caused by the new policy.
As the netizen said, the new policy is like a test for the existing couriers. If they can adapt to the transformation of Jingdong Logistics, they will stay and will not be eliminated.
If Jingdong wants to change, it seems that someone must 'sacrifice' for it.