On April 2, converse was on the microblog hot search list. Netizen suntu said that converse had put up a notice of "sale warning" in a store. A pair of ordinary converse black high top shoes not only need to be registered, but also the price has soared to more than 1700 yuan, which is comparable to Air Jordan. I only heard that buying a house calls for lottery, but I didn't expect that buying a pair of canvas shoes also calls for lottery. Is this a more and more wild rhythm?
Born in 1908, converse initially only produced 'rubber shoes', but soon began to make tennis and basketball shoes. Converse is headquartered in Boston, USA. In the Chinese market, the three most proud classics are Chuck Taylor All Star, Jack Purcell and cons.
According to the notice of the hot search event, on April 5, converse 1970s black high top shoes will be on sale at 10:00 a.m. and 10:30 a.m. on the same day. The purchase address is Guihe shopping plaza, Jinyu Road, Jining, and the on-site queuing number drawing method will be adopted.
A red lettered reminder at the bottom of the notice states that the buyer needs to wear Converse shoes and clothing, and both.
Many netizens expressed surprise at this. At the same time, some netizens said that 'we are still thinking about buying a pair of converse these two days. Now, Huili and Feifei are better than converse, and they are cheaper' and 'converse is gone with the wind'.
Some people in the industry believe that "for sports brands, it's not new to buy shoes by wagging the number. It's also a means of brand hunger marketing. However, it only applies to joint brand or limited edition. As a result, some consumers are also questioning converse's move. "Unfortunately, in the eyes of Americans, you are always just the canvas shoes of the street people. You have become a God in China. You can't catch up with the quality of Nike, so you have to blindly market them. '