When using wechat, have you ever used this function nearby. In fact, in the nearby options interface, there are many surprises waiting for you. Is it reliable to issue securities near wechat lbs? What is the mode of issuing securities near lbs?
Is it reliable to issue securities near wechat lbs
This is a function launched by wechat payment. The ability of "issuing coupons near lbs" is based on LBS geographic information to issue coupons around the store to guide it. It's a very effective method to issue coupons based on geographical location. The traditional manual distribution of leaflets is actually a lbs voucher distribution mode based on geographical location. It's just inefficient and requires a lot of labor costs. Compared with issuing leaflets, issuing coupons near wechat payment can realize self-service delivery on the platform and save labor costs. "Online" drives "offline" and pries the flow lever.
According to the wechat payment team, during this year's March 8 Festival Promotion, the 'Bu Feng Lian Hua' supermarket chain launched a large number of 'full 168 minus 20' coupons around the store through issuing coupons outside the store. The increase of visitors accounted for more than 50%, and the write off rate reached 15%. Based on the geographical location, it is to guide the merchants and to promote the innovation. The purpose of using coupons to attract old customers to buy again is to promote vitality. The purpose of setting the discount threshold is to increase the unit price of customers. Making good use of the nearby coupons can really bring a good improvement to the store's revenue. In addition to using online means to "drain" offline, many retailers are now trying the o2o mode of "placing an order online and delivering it home" to directly obtain online traffic.
What is the significance of issuing securities near wechat lbs
Wechat payment emphasized the ability of "coupons" in the Partner Conference. Wechat believes that e-Voucher is an important connection point between merchants and users, online and offline. In the traditional consumption scenario, the connection between merchants and consumers is very weak. In the past, merchants often choose to push, issue flyers, pay bills and give coupons to customers. However, this paper voucher can not form an effective connection between merchants and users. Issuing e-vouchers can build a strong direct connection between merchants and customers. Wechat payment can record users' consumption behavior, track and record them. With the flow and open data capacity provided by wechat payment, merchants can better provide services, optimize products, and truly achieve the retention and transformation of users. Compared with the paper coupons that are thrown away after collection or remembered after expiration, e-coupons can obviously promote consumers to complete consumption decisions and increase the number of customers.
First of all, this mode of intelligent voucher issuance is more targeted. Wechat payment merchants can put vouchers into the circle of friends through the new delivery end, and intelligently recommend them to the most matching users, so as to obtain more accurate promotion effect and facilitate the transaction directly. Secondly, the effect can be controlled, and the data and effect of voucher collection can be counted and tracked, forming a complete closed-loop chain with payment itself. Moreover, the smart coupon is simpler and the merchants do not need to open the official account number. In view of the amount setting and distribution scope of the voucher, the system will solve the problems through the data model, so that the merchants can operate more intelligently and quickly. In some industries, transaction funds need to be shared by many parties, such as hotels, retail, parking lots, etc. In these industries, transactions often involve multiple stakeholders, while service providers and merchants can use wechat account splitting function to complete the fund allocation after successful bill collection.