On March 22, according to domestic media reports, the well-known social e-commerce app peanut diary was fined 10 million for suspected pyramid selling, which is also the largest ticket in the history of social e-commerce. It is reported that peanut diary has been focusing on social e-commerce mode since its establishment. By 2018, it was investigated by legislation, and the number of fee paying members of the platform has grown to 21 million. According to the peanut diary pyramid scheme, how can we distinguish online pyramid scheme in our daily life? Let's take you to know.
Guangzhou peanut diary fined 10 million for pyramid selling
Recently, the social e-commerce platform 'peanut Diary' was ordered by Guangzhou Administration for Industry and Commerce on March 14 to punish 1.5 million yuan and confiscate 73.0658 million yuan of illegal income, a total of 74.5658 million yuan, for suspected pyramid selling (direct selling) violations.
In the early stage of peanut diary development, the entry fee, hierarchical operation mode, team payment method, etc. seem to be in line with the relevant laws and regulations for the quality of MLM. Not only peanut diary, 'suspected pyramid selling' seems to be the 'common fault' of this kind of distribution mode of social e-commerce.
Hierarchical management structure
Peanut diary was officially put into operation on July 28, 2017, and was investigated by legislation on September 25, 2018 for suspected pyramid selling.
According to the administrative punishment decision of Guangzhou market supervision and Administration Bureau, the operator is an important part of the peanut diary business model, and its main role is to obtain the Commission after consumption by developing a large number of subordinate members. The operators in this case are also Taobao customers of Taobao alliance, most of them are natural persons.
There are two ways to generate operators: first, the branch will directly develop its members with 'traffic' into operators, and distribute the operators ID; two, the super members will grow to 5000 points, and voluntarily upgrade to be carriers (the growth rate includes mainly the number of super members, the number of orders, the daily login, the perfection of the head, the nickname and the binding of Alipay).
After the super member is upgraded to an operator, it will be decoupled from the original superior operator. All the members that have been directly or indirectly developed before will be transferred to their subordinates and become a new chain. According to the rules of the operator, they can draw commissions from the shopping amount of all the super members of their subordinates.
The number of paid members has grown to 21 million
Through the multi-level management system of "super member" and "super member" with a total of RMB 2100.57 million, the company will collect the most Commission.
From July 28, 2017 to January 15, 2018, peanut diary stipulates that members can only receive coupons, and only super members and operators can develop others to join and draw commissions from the consumption amount of next level members. If members want to upgrade to super members, they need to pay 99 yuan upgrade fee. During this period, peanut diary developed 7247 super members, and charged 717500 yuan.
Pyramid selling refers to the illegal act of organizers' development personnel to obtain wealth by developing personnel or requiring the personnel to be developed to pay certain fees to obtain the qualification to join.
The operation mode of peanut diary before January 15, 2018 looks exactly the same as that of MLM organizations.
On January 16, 2018, peanut diary amended the above rules to merge members and super members. Once registered, users will become super members and no upgrade fee will be charged.
On March 16, peanut diary issued a statement on administrative punishment, saying that social e-commerce is a new thing, and it is inevitable to encounter frustrations and setbacks in the process of development. Peanut diary does have some non-conforming practices in its early development, but it has made great efforts to rectify and standardize in early 2018. At present, our operation mode has been legal and compliant. '
How to identify the network pyramid scheme?
With the wide spread of mobile Internet, it is not uncommon to use the network as a platform, especially mobile app, website forum and other places, as a way of network pyramid selling. How to identify network pyramid selling? Generally speaking, network pyramid selling has the following characteristics:
1. Virtual Internet
It mainly includes' net earning ',' Web Games', 'money games', etc. new people are required to pay dues, become members of the website, obtain the qualification of offline development, and then get rewards according to their heads.
2. Capital operation;
Mainly under the guise of listing and financing, purchasing original stocks, financial investment and so on, and then lure people to pay high returns, to get membership and develop offline qualifications, and then get rewards according to the number of people they pull.
3. 'mixed pyramid scheme '
Under the guise of Internet shopping and e-commerce, to build an Internet shopping and member marketing platform, participants must purchase a fixed amount of goods on the Internet shopping platform as the qualification of offline development, and then get paid according to the number of offline development and the amount of goods purchased.
4. Free and profitable
Taking advantage of people's psychology of being greedy for cheap, the paper puts forward some attractive slogans, such as' free profit ',' free travel ',' free purchase of goods', 'how much to spend and how much to rebate', etc., to attract people's attention, and then absorb members, hierarchical management, step-by-step Commission and so on..
5. Internet game
Under the guise of playing online games and gambling on the Internet, participants are lured to handle businesses such as game recharge cards, that is, pay membership fees in disguise, and then use various awards to encourage them to absorb new members.
6. All kinds of mutual aid
On the Internet, with slogans such as' mutual investment ',' various charities', 'mutual aid, mutual love and mutual win', investors are lured to invest with high interest, and development members are encouraged to give rewards.