In the early morning of March 12, Beijing time, apple issued an invitation letter on Monday to invite people from the media to attend a press conference to be held at the Steve Jobs theater in Apple's campus, which will be held at 1:00 p.m. local time on March 25 (1:00 a.m. Beijing time on March 26). Are you looking forward to the apple launch?
The slogan of the event was' it's show time ', in line with previous market rumors that Apple would focus on services rather than hardware. Apple is expected to use the launch to unveil the rumored 'apple news' service and a streaming TV service.
Apple news will add a paid subscription option to allow users unlimited access to magazines and paid content from the websites of the Wall Street Journal, the Washington Post and the New York Times for a monthly fee of $9.99. It is not clear which news sites will cooperate with the 'apple news' service because Apple is said to be still negotiating financial terms with some news sites. Apple asked for a 50% share of the service's revenue, which many magazines have agreed to, but news sites with independent revenue sources from subscribers are reluctant to join.
As for the streaming TV service, apple is planning to release the news, but the service will take months to actually launch. Apple has more than 20 original TV series in production, many of which have already started filming and will eventually make their debut through streaming media services. Big stars like Jennifer Aniston, Reese Witherspoon, Jennifer Garner and Steve Carell all played roles in Apple's original TV series, and they have been invited to attend the event.
There are rumors that Apple will release a number of hardware products in the spring, but so far, it has been rumored that the company will not launch these devices at the launch. But before and after the launch, Apple may use press releases to unveil these new products.
Apple is preparing hardware such as ipad Mini 5, 7th generation iPad, airpower, upgraded airpods and 7th generation iPod touch, which will be released soon. But none of these upgrades is important enough for apple to hold a special spring launch, so the company may lower its profile. Of course, despite the rumors, these products are still likely to appear at the press conference on the 25th.
Apple will broadcast the launch live on its website and Apple TV's launch app, according to announcements on its main website and the launch site.
After the launch, Apple may release an OS 12.2 update that is currently being tested to support the 'apple news' subscription service.
In recent years, Apple has held a series of special events in March, the most recent of which was on March 29, 2018, when Apple announced the launch of a low-cost 9.7-inch iPad, mainly aimed at educating people. Of course, the launch time in March is not fixed. For example, there was no new product the year before last, and the new product was launched directly on the official website.