What is the cat's paw cup? What's the fight for the cat's paw cup? What's the situation of fighting for the cat's paw cup? Many of our friends don't know. Let's take a look at it with Xiaobian.
How to fight for the cat's paw cup
On February 26, Starbucks Cherry Blossom series Star cup was officially put on sale, and the cat's paw cup suddenly went off fire and one cup was hard to get. It attracts fans to stay in the early hours of the morning, like to mention the hot hand of microblog, and even some fans are willing to fight for the cup.
As a matter of fact, this rush to buy cat's paw cups is actually a large-scale real fragrance scene.
On the 27th, a reporter found that Taobao has appeared a number of Starbucks Cherry Blossom star cup purchase links, one of which is difficult to find cat's paw cup price has been fried to more than 900 yuan a cup.
It's on sale in limited quantities. Some people line up all night just to buy all the cups
This time, Starbucks has launched two series and more than 30 limited theme cups. The cat's paw cup is only one of the star cups in the new printing series in 2019. Its body is transparent and the cup is shaped like a cat's paw. When you pour drinks into the cup, you can see a cute cat's paw.
On the morning of the 26th, a large number of pictures of customers fighting for a cat's paw cup in a Starbucks store flowed out of the Internet.
On Weibo, some netizens also shared their experience of snapping up cups.
On the same day, cat's paw cup was hot searched on Weibo.
However, under the topic of microblog, many people expressed their incomprehension for the behavior of fighting for the cup. @According to the law on punishment for public security administration, those who beat others or intentionally hurt others will be detained for five to ten days.
The red cat's paw cup has been fried to 900 yuan + one on Taobao
We didn't expect that the cat's paw Cup would fire like this. "Taiguli shop assistant told reporters," although the cat's paw cup is very popular, according to the Convention, no matter how new products are sold in each season, they will not be replenished. '
However, around 16:00 on the 27th, Starbucks Coffee announced on its official microblog that from February 28 to March 3, 2019, the official online retail platform of Starbucks will sell 1000 cat claw cups every day at 3:00 p.m.
The reporter opened Taobao and found that after a day's fermentation, the cat's paw cup has been fried to 600-1000 yuan, far higher than its 199 price. Although the price is extremely high, it does not affect the sales of the cup. Take a shop with a price of 998 yuan as an example, the monthly sales volume of this cup has reached 528. There is room for profit from high price resale, which may be another reason for the popularity of cat claw cup. However, it is still unclear where the official replenishment comes from.
It is undeniable that the popularity of the cat's paw cup has brought traffic to Starbucks. However, it did not hesitate to queue up all night to fight for the cup. The video of the fight and the cat's paw cup were all over the microblog circle of friends at the same time, which really makes people suspect that this is a marketing event. Whether it's novelty seeking, praise or dispute, if the frequency of such events increases, it will undoubtedly have a certain negative impact on the brand image.