In economics, luxury refers to the product with the highest value / quality relationship ratio. From another perspective, luxury goods refer to the products with the highest ratio of intangible value to tangible value. And luxury goods are not regarded as necessities of life. Now the global luxury brand list is released, the world luxury list 2019! The latest ranking of the world's top 10 luxury brands to learn about and see which brands are there?
Top 10 fashion luxury brands in the world
First: LV (no doubt)
Louis Vuitton was founded in 1854 in Paris, France. Louis Vuitton, the founder, is one of the most outstanding leather design masters in French history. A century later, Louis & middot; Vuitton became one of the top brands in the field of suitcases and leather goods, and a symbol of upper class society. Nowadays, Louis Vuitton is not only limited to the design and sale of high-end leather goods and bags, but also a giant trend indicator in fashion, accessories, shoes, bags, jewelry, watches, media, famous wine and other fields. Louis Vuitton plays an important role in the luxury industry.
Brand value of Hermes in 2011: 11.9 billion US dollars (released by brandz), ranking second in the world as a luxury brand. The global daily search volume is 227000 times, ranking fifth in the category of fashion and luxury goods. Hermes was founded in France in 1837. In his early years, Hermes was famous in Paris for manufacturing high-grade harness. Hermes is most famous for its bags of Kelly and Birkin, with prices ranging from 50000 to hundreds of thousands or even millions. Because the production of craftsmen is limited, it will take about two years to make an average of one model by global customization, even for Princess Diana. With the development of the times, Hermes has introduced bags, garments, scarves, perfume, enamel, jewelry and home furnishing luxury goods. After more than 170 years of vicissitudes, the Hermes family has become a typical representative of global luxury goods through the joint efforts of several generations. In addition, Hermes' sportswear is also very excellent. In 2011, Hermes won one of the top five 'world top casual wear brands' selected by the world's top luxury Research Institute' Robb report '.
Chanel Chanel (also known as Chanel) brand value in 2011: US $6.8 billion (released by brandz). The global search volume is 447000 times a day, ranking second only to LV in fashion category. CHANEL Chanel was founded in 1913 in Paris, France. It is mainly engaged in high-end custom clothes, women's wear, perfume, make-up, skin care products, shoes, shoes, glasses, watches, jewelry accessories and other fashion luxury items. Well-known, far and near, especially her perfume and fashion. The chief designer is Karl Lagerfeld, known as the godfather of fashion, also known as the "Buddha" in the fashion industry. Chanel also launched Chanel No5 perfume in 1921, becoming the most profitable product in Chanel history. It has been on the long corridor of Hengyuan for a long time. So far, the official website of Chanel is still the focus of promoting products.
Gucci, an Italian fashion brand, was founded by Guccio & middot; Gucci in Florence, Italy in 1921. Gucci's products include fashion, leather goods, leather shoes, watches, ties, scarves, perfume, home furnishing products and pet products. Chinese translation is Gucci.
Gucci brand fashion has always been famous for its high-end, luxury and sexy. As a symbol of status and wealth, gucci has become a consumer favorite of the rich and upper class. It has always been favored by business people, with fashion and elegance. Gucci is now the largest fashion group in Italy.
Gucci -- eternal and classic, and deeply favored by stars, brand inspiration from actors, princesses and celebrities and other outstanding women. Today, its creative director, Frida Giannini, takes this long-standing brand to a new height. Its products include: classic shoes, luxury handbags, jewelry and watches.
On June 8, 2016, gucci ranked 80th on the 2016 brandz list of the world's top 100 most valuable brands.
Fifth: Armani (all men should have an Armani jacket)
Armani brand value in 2011: US $3.8 billion (released by Interbrand). Is a world-famous Italian luxury brand, with men's wear the most famous. Armani's footprints have covered more than 100 countries around the world, including Giorgio Armani, Le Collezioni, Emporio Armani, Armani junior and other series. The product extends from clothing to perfume, leather bags, jewelry, glasses and many other fields, and even to mainstream bar and hotel industry. In 1974, when Giorgio Armani's first men's fashion show ended, he earned the reputation of 'King of jackets'.
Burberry is a luxury brand with traditional British style. Its multi-level product series meet the needs of consumers of different ages and genders. The company has made it famous all over the world by means of retail, wholesale and licensing. Burberry, founded in 1856, is a royal article. Over the past few decades, burberry has mainly produced raincoats, umbrellas and scarves. Now Burberry emphasizes the traditional and noble design of Britain, winning the hearts of countless people and becoming an eternal brand. Burberry has a history of 160 years. It is a famous brand with strong British style. It has long been the synonym of luxury, quality, innovation and eternal classics. Its windbreaker is famous all over the world as a brand logo. Under the leadership of Christopher Bailey, burberry's chief creative director, the brand has kept pace with the times. At the same time, it inherits the original value concept and brand tradition founded in 1856.
Boboley's windbreaker and perfume have a high reputation in the world. Burberry with a British traditional design style, to the classic grid pattern, unique cloth, generous and elegant. In addition to traditional costumes, Boboli extended the design tentacles to other fields and injected classic elements into perfume, fur, scarves, sweaters, shoes and other related products.
Seventh: Prada (queen in Prada)
Prada in the nearly 100 years of development process, through committed to create both classic color and innovative spirit of fashion concept, has become a world-famous legendary brand.
In 1978, the famous brand with a long history was endowed with new development elements and vitality. Miuccia, granddaughter of Prada's founder, established a business partnership with Patrizio Bertelli, who had rich experience in luxury products at the time. As the chief designer of Prada, Miuccia Prada is constantly presenting the legend of challenge and innovation through her talent in fashion Bertelli, a creative entrepreneur, not only established Prada's worldwide product distribution channels and mass production system, but also skillfully combined Prada's traditional brand concept with modern advanced technology.
After more than 20 years of hard work and struggle, this long history of the brand continues to develop and evolve. Through the tacit cooperation between Miuccia Prada and Patrizio Bertelli, prada has grown from a small family business to a world-class luxury brand.
Today, there are 166 directly operated Prada and Miu Miu boutiques in major cities and tourist attractions around the world. Located in Lishan building, central, Hong Kong, is Prada's 170th boutique. The unique design of these 'light green boutiques' combines functionality and elegance, perfectly setting off the excellent products of Prada. Recently, the flagship stores of Prada epicenters have been set up one after another. Their style is unique, which is a new attempt to integrate shopping and culture.
At present, prada group already owns some famous international brands such as Prada, Jil sander, Church & quo; s, Helmut Lang, Genny and car shoe, and it also owns the exclusive license of Miu Miu brand.
The processing and production of all Prada group products is under the jurisdiction of Prada spa in Tuscany, Italy, which is recognized as having the most advanced leather and footwear production technology. For mass production, Prada's demand for high-quality products is not lax. The idea of never compromising quality has become a famous enterprise concept of Prada.
The eighth largest monster
Fendi is a famous luxury brand in Italy. As a leather family, Fendi's most famous bag is its bag Fendi baguette, which looks like a long French stick and is designed by Silvia Venturini Fendi of the Fendi family.
In 1925, Fendi brand was founded by Adele · Fendi was formally founded in Rome, specializing in the production of high quality fur products ｡ in 1955, Fendi fashion conference was held for the first time in 1955; in 1965, due to the accession of Carle · and Karl Lagerfeld, Fendi (FENDI) gradually increased the number of women's wear, men's wear, shoes and perfume. Subsequently, the company gradually grew and expanded its business scope to knitted apparel, swimwear and other categories, and even developed jewelry, men's perfume and so on. Up to now, Fendi brand enjoys a high reputation in the world's high-end fashion industry with its luxurious fur and classic handbags.
Ninth: Dior (your Audi, my Dior, our children's Oreo)
Dior (short for CD), founded in 1946 in the fashion capital of France. The global daily search volume is 200000 times, ranking the 7th in the category of fashion luxury goods, and the brand value ranks the 9th in the global fashion luxury category. In 1995, Dior classic bag lady Dior won the favor of Princess Diana, which made the bag famous and popular. Dior has always been the pronoun of gorgeous and elegant. Whether it is fashion, cosmetics or other products, Dior has always been at the top of the fashion palace. Dior mainly engaged in women's wear, men's wear, underwear, bags, leather shoes, jewelry, perfume, cosmetics, cosmetics, watches and other high-end consumer goods. Dior not only restored Paris to the status of fashion center after World War II, but also cultivated two famous design masters: Pierre & middot; Cardin, Eve & middot; Saint Laurent.
No. 10: Versace
Founded in 1978, the brand logo is the mythical Medusa, which represents the fatal attraction. Versace, a famous Italian luxury brand, has created a unique fashion empire, representing a brand family. Its fashion products dominate every field of life. Its distinctive design style, unique aesthetic feeling and strong avant-garde artistic representation make it popular all over the world.
The design style of Versace is distinct, which is the symbol of avant-garde art with unique aesthetic feeling. Among them, the most charming and unique ones are those gorgeous and imaginative women's clothing styles which are full of Renaissance characteristics. They are sexy and beautiful, full of feminine flavor, and colorful. They are not only gorgeous but also full of opera style super flat reality