According to the news on January 9, the China Association for network audio visual program service released the management specification for network short video platform and the detailed rules for the audit standard of network short video content, which detailed regulated the issue, audit, copyright and other issues of short video, adding up to a total of 100 detailed rules. Network short video platform management standard release! What will Kwai and the tiktok users do?
Mobile phone tiktok tiktok volcano video and other short video applications in recent years have become the "essential" software for mobile phone users, especially the APP, the data released in bytes in the past months, including the total number of Kwai users in foreign countries and those that have been uninstalled, are 6-14 billion, and the tremble still keeps a high speed increment. In the face of such a huge user group, Xiaobian has to say that the traffic carried by these short videos has been terrible.
Many users, large traffic and lack of mature management mechanism will inevitably bring about various problems, which will have a bad impact on the society. Small editors often worry about Minors publishing some vulgar videos on some apps every time they see them. These problems have also attracted the attention of the state.
Since January 18, various short video platforms have been intensively named and interviewed; in July of the same year, it was jointly launched by the State Copyright Administration, the state Internet Information Office, the Ministry of industry and information technology and the Ministry of public security Kwai 2018'tiktok special action will conduct special copyright rectification in key areas such as network retransmission, short video, animation and other key areas, focusing on monitoring short video platforms such as jitter and fast hands. In November 15th, the central network office issued new regulations on Internet information services safety evaluation with public opinion or social mobility capabilities through the official website.
From the national attention and a series of actions, the remediation of short video is already in the works. This "standard" and "detailed rules" are more detailed provisions of a number of short video management regulations. The following part of the small edition is for you to interpret.
Its main contents are:
1. Strengthen content audit. Expand the platform audit team, improve the quality of auditors, strengthen the management and audit of short video content, improve the audit mechanism, and strengthen the management of minors to ensure that the platform is developing in a healthy and reasonable direction.
2. Strengthen copyright protection. The network short video platform should fulfill the responsibility of copyright protection, further improve the awareness of copyright protection, practically strengthen the construction of copyright system, and fully fulfill the main responsibility of the enterprise. It is not allowed to cut, forward, disseminate or adapt all kinds of audio-visual works of radio and television without authorization.
According to the editor, strengthening the management of short videos by the state is conducive to the healthy development of the industry, the promotion of social positive energy, the dissemination of correct outlook on life and values, and the active participation of users. After all, such a large flow of communication platform is very easy to have a negative impact on minors, and it will also trend many people to do things against the law and destroy the three outlooks for the eyeball under the temptation of huge interests; and the more terrible thing about these short videos is that it can use big data to push the user's favorite content, so that the user unconsciously wastes time and is all rage.