4hw.org: the 2017 Apple autumn new product launch will be held in the early morning of Beijing time. The main role of this launch is the new iPhone 8 and iPhone X. the appearance of the iPhone 8 is the same as that of the iPhone 7. There are some differences in the material. The aesthetic deviation of the iPhone is more and more far away. Moreover, the bangs in front of the iPhone X are criticized by others. The high price is not affordable for ordinary people. All of the above can be considered Can be a failed press conference again, let's take a look at the latest news about the press conference!
Apple's autumn conference was held at the jobs theater (picture from the verge) at 1 a.m. Beijing time, and the conference started as scheduled. First of all, cook, the current CEO of apple, came to the stage to say hello to all of you, and together with Apple fans around the world at this historic moment to remember Steve Jobs, the founder of apple and the founder of iPhone. Cook said jobs's genes will always be Apple's DNA.
At the meeting, apple first introduced a new product line -- Apple TV, and the product we met today was named Apple TV 4K. Apple TV 4K focuses on 4K HDR function, carries a new generation of a10x processor, and runs the tvos operating system. In addition, Apple also actively cooperates with Hollywood film companies. In the future, users are expected to obtain all 4K HDR content in iTunes.
Then, the main characters of the conference, iPhone 8 and iPhone 8 plus, came on the stage. The iPhone 8 series is still divided into 4.7-inch and 5.5-inch versions. It is equipped with the latest generation of a11 bionic chip, which adopts a 64 bit architecture and consists of six cores, two of which are 25% faster than A10 in terms of performance, and four are 70% faster than A10 in terms of performance. GPU is equipped with a new graphics processing chip designed by apple, which is 30% higher than the image processing and rendering capacity of A10, but the power consumption is reduced by half.
In addition, on the iPhone 8 series, Apple also designed a new ISP. In terms of camera, iPhone 8 is equipped with 12 megapixel main camera, iPhone 8 plus is equipped with 12 megapixel dual camera, f1.8 super aperture design and new lens module.
Apple also has a new video encoder for the iPhone 8 series, which has a faster video frame rate and supports shooting 4K video at 60 frames and slow video at full HD resolution.
This time, apple equipped the iPhone 8 with wireless charging function and Bluetooth 5.0. Later, the iPhone 8 can be easily charged in restaurants, stores and cars.
IPhone 8 final price: $699 for 64GB, 256gb not announced. The final price of the iPhone 8 plus is $799 for the 64GB version, and there are also 256gb versions. Both phones were booked on September 15 and sold on September 22, with mainland China among the first regions. The price of iPhone 8 on China's official website starts from 5888 yuan, the price of iPhone 8 plus starts from 6688 yuan, and the pre purchase starts from 3:01 p.m. on September 15.
At the same time, apple promised that users will be able to upgrade to IOS 11 after they get the iPhone 8, which will be pushed one after another on September 19.
At 1:00 a.m. Beijing time, apple officially released three new iPhone 8, iPhone 8 plus and iPhone x phones at its new headquarters. Although they have captured the hearts of many fans with their eye-catching functions, it's a little pity to leave behind a few regrets.
The first is wireless charging. It is reported that all three mobile phones support Qi wireless charging standard and wireless charging, which is the first time Apple has provided this function for iPhone. Unfortunately, Apple will not equip these three iPhones with wireless chargers this time, because Apple has not yet produced qualified products.
Apple's requirements for wireless chargers are very strict, because they do not meet their own technical standards, apple did not produce wireless chargers this time. Apple is still waiting for further breakthroughs in wireless charging technology to launch its own wireless charger in the future. Therefore, if iPhone users want to use the wireless charging function, they can only use a compatible third-party wireless charger in a short period of time.
And then there's the elimination of fingerprint identification. Because of the comprehensive screen technology, the limited space in the front face of iPhone x can not accommodate the traditional fingerprint module, while the immature fingerprint under the screen is difficult to take on a big task. This time between the full screen and the fingerprint, apple chose to abandon the fingerprint and replace it with face recognition.
However, fingerprint recognition is still the most convenient and acceptable security module. And after years of training, users have been accustomed to the convenience of fingerprint recognition. It's cancelled at this time. I'm afraid the user will be hard to adapt for a while.
There are also colors. The new iPhone X only has 2 kinds of matching colors, black and silver, and those that have appeared before, such as Tu Hao Jin, rose gold, bright black edition, and the legendary "blush red gold" are not. In terms of color selection, iPhone X is more monotonous. Of course, these regrets or industrial reasons, or Apple's subjective reasons, our users can only be forced to accept, otherwise how else.