The e-commerce law of 2019 has been formally implemented since yesterday. The implementation of e-commerce development plays a very important role in regulating industry behavior. So what will be the impact on the general agent purchase and micro business industry? Let's have a look.
'the vitality of law lies in its implementation, and the authority of law lies in its implementation'. The e-commerce law has been formally implemented since January 1, which has played a positive role in solving the pain point of current online consumption. After the implementation of the law, what will be the changes in the relevant fields? How do people in the legal community think about the implementation of the law? The reporter interviewed relevant people on the 1st.
In recent years, with the rapid development of online consumption, wechat business is a typical representative, and it has also become a disaster area for consumers' rights and interests. For those micro businesses without physical stores, business license, credit guarantee, third-party trading platform and low entry threshold, if there is a consumption dispute with consumers, some micro businesses often try to evade legal liability by changing account numbers or directly deleting the 'friend' relationship. After the implementation of e-commerce law, wechat business, as an e-commerce operator, has been clearly defined in law. Accordingly, wechat business should bear corresponding obligations and responsibilities, which will provide a strong legal basis for consumers' rights protection.
The deterrent effect of law is significant. On the first day, a shopping agent living in Beijing told reporters that the friends who do shopping around these days are afraid to send advertisements. The customs is very strict. Many friends who buy luxury goods on behalf of others have been punished. A friend who buys watches on behalf of others has been fined 40000 yuan when passing the customs.
Liu Junhai, a professor at the Law School of Renmin University of China, said that at present, there are many fake goods purchased on behalf of overseas customers. In fact, some of them have never been abroad at all and sell fake goods at home. For private overseas purchasing, it should also be included in the supervision, and the individuals engaged in professional purchasing should also go through the registration of market subjects, belonging to e-commerce operators. According to the provisions of e-commerce law, sporadic small transactions have been exempted. However, there are no detailed rules on what is a sporadic small transaction, and it is hoped that laws and regulations will be issued to make it clear.
Compared with purchasing on behalf of others, there are still some problems in e-commerce services, such as false propaganda, online sales of fake goods, swiping orders and speculation, and slow logistics. The reason why these fake products and businesses can make people believe and then shop is often inseparable from the comments of buyers.
In online consumption, some sellers make articles on comments, on the one hand, they use "small favors and small favors" to induce consumers to give favorable comments, on the other hand, they buy "Navy" to brush favorable comments, which will be prohibited in the future.
In the face of tens of thousands of good reviews on the product page, but they are not credible, which is a common puzzle faced by consumers when they buy online. When there is a problem with product quality, the real feelings recorded by consumers are often deleted by sellers or platforms, which has become a hidden rule.
According to the e-commerce law, e-commerce operators shall disclose the information of goods or services in a comprehensive, true, accurate and timely manner to protect consumers' right to know and right to choose; e-commerce operators shall not conduct false or misleading business publicity by means of fictitious transactions, fictitious user evaluation, etc., to deceive and mislead consumers.
According to Liu, e-commerce platforms play a pivotal role in transactions between e-commerce operators and consumers. The majority of e-commerce operators are the first person responsible for safeguarding the rights of online consumption. We should adjust the relevant service content and process, accelerate the improvement of the comprehensive ability of serving consumers, and win consumers' trust and affirmation with high-quality service experience.
Many problems, such as false discounts, swiping orders, hacking orders, prevarication and wrangling, are due to the inadequate implementation of platform responsibilities, which affect consumers' good online consumption experience. Experts suggested that the relevant departments should, according to the development needs of e-commerce and changes in consumer demand, issue corresponding supporting laws and regulations or judicial interpretation as soon as possible, refine relevant provisions, urge e-commerce operators and e-commerce platforms to implement their responsibilities, and fully protect the legitimate rights and interests of online consumers.