On December 29, Yu Chengdong, the head of Huawei's mobile phone, issued a new year's letter, in which he said that in 2018, the scale of Huawei's consumer business revenue is expected to grow by nearly 50% year on year, a milestone of 50 billion US dollars ahead of the target. Huawei mobile will take the first place in the world in 2019! The netizens said that the domestic Huawei is good!
In the quarter, apple delivered 44.72 million smartphones, ranking third with a global share of 11.9%. In the quarter, Apple's share lagged Huawei by 1.4 percentage points. South Korea's Samsung Electronics is still the world's leading smartphone company with a strong position. In the second quarter, it sold 72.34 million mobile phones, accounting for 19.3% of the global market share, significantly higher than Huawei and apple.
So, what kind of market environment will Huawei face in the next year's impact on global mobile phone sales? It should be said that it is not very optimistic, the global and domestic mobile phone market sales are declining. According to the latest report released by China Academy of information and communication, in November 2018, the domestic mobile phone market shipped 35.37 million units, down 18.2% year-on-year and 8.2% month on month. From January to November 2018, the domestic mobile phone market shipped 379 million units, down 15.6% year-on-year, 39 new models on the market, down 49.4% year-on-year, down 18.8% month on month. Huawei, Xiaomi, oppo and vivo have accounted for more than 85% of China's market share. In addition, Apple's market share is divided, giving less than 5 market shares to all other mobile phone manufacturers. The four dominant patterns will last for at least 2 to 3 years. In the next three years, the global mobile phone market capacity should decline by about 10%, but it will still remain at the scale of 1.3 billion to 1.4 billion. In other words, the mobile phone market is still a huge market.
In fact, Yu Chengdong, CEO of Huawei's consumer business, has called Huawei number one in the world for many times. However, in the past, people thought that he was bluffing and boasting. In August, he once uttered "rave": Huawei will hit the first place in the world in the fourth quarter of 2019, and strive to occupy 30% of the global market share in the next three to five years. This is not the first time for Yu Chengdong to express the idea of "rush first". As early as 2015, he said: 'Huawei brand will surpass apple and Samsung brand. In April 2018, he also said that it is a historical necessity for Huawei to become the world's number one.
But Ren Zhengfei, the founder of Huawei, has a very different idea from Yu Chengdong. He never mentioned which company to turn. On the contrary, Ren Zhengfei felt that the overlord would only die without burial place. In September 25, 2016, HUAWEI's official account of WeChat, the heart of the community, published an internal speech by Ren Zhengfei. In this speech, Ren Zhengfei mentioned that he never wanted to turn Cisco and apple. In his opinion, if someone carries a flag in front, why can't they follow their flag in the back? Ren Zhengfei thinks that dominating the world is not a good thing. He will die with no burial place.
In Huawei, many people have listened to Ren Zhengfei's classic masterpiece "Huawei's winter". Ren Zhengfei frankly faced so many people and sincerely acknowledged his major mistakes in several matters. In Zhang Lihua's book "Huawei R & D", she recorded such a fragment: at the meeting, she proposed that Huawei should set up 3G mobile phones as soon as possible! Otherwise, huge market opportunities will be lost. As soon as Ren's boss heard this, he slapped the table loudly and said, "Huawei doesn't do mobile phones. It's already settled. Who is talking nonsense?"! Who talks nonsense, who is laid off! Zhang Lihua still clearly remembered the stagnant atmosphere at that time. 'Ren Zhengfei's voice was loud, and as soon as his words came out, no one dared to make a sound. I thought at the time: I may be leaving. This matter is stuck here and becomes a taboo topic in the company. '
More powerful, of course, is Ren Zhengfei. "After Huawei's winter, Ren Zhengfei took the lead in self-criticism, corrected mistakes in a timely manner, and stopped insisting on what he had seen. It's very difficult for the boss to apologize for every inappropriate words he said, but Ren Zhengfei, who is still a very human boss, will ease it with a smile in other occasions. At the end of 2002, Xu Zhijun was entrusted by his boss to convene a mobile phone project initiation seminar. When Zhang Lihua finished his report to the senior management calmly, Ren Zhengfei said two words gently: Ji Ping, put out a billion yuan to make mobile phones. Huawei needs to set up an independent terminal company to make mobile phones and operate independently.
It can be seen that although Ren Zhengfei is strict in enterprise management, he knows that mistakes can be corrected and corrects them in time, rather than being stubborn. Otherwise, Huawei mobile phones are not as brilliant as they are today.