Sihai network

Why can ma Yun invest 1 billion yuan in wechat? Can't keep up

'sweep the cash red envelope', 'copy number into Alipay search'. Recently, more and more "red envelopes" message circle friends circle, the main reason is that Alibaba's Alipay is engaged in cash bonus activities, users only need to sweep the code, you can get red packets at random. And there are 1 billion yuan in the bonus pool, which will end when the bonus is distributed. Raise a Babel of criticism of the Internet, and at the same time, a large number of users rush into Alipay. Everyone wants to break up 1 billion.

For most of us, one billion yuan may be money we won't earn in our lifetime, while for Ma Yun or other industry tycoons, one billion yuan is just a drop in the bucket. Then, the netizens began to have a question: why can ma Yun scatter one billion yuan as red envelopes, and Ma Huateng never scatter one billion yuan? You can't imagine the reason.

1、 Market share varies

For Alipay, its dominant market share is undoubtedly the mobile payment, Taobao payment barrier. It can not only provide a safe payment environment for online shopping, but also provide considerable convenience for travel and daily consumption. At this point, Tencent Ma Huateng is not as good as Ma Yun. And why Ma Yun can make 1 billion red packets, and Ma Huateng doesn't scatter 1 billion? The main reason is that Alipay is a consumer oriented application, but in social networking, it can hardly be said to shake WeChat's and QQ's status. Ma Yun howa 1 billion is also mainly to attract users and improve Alipay's market share in the social sphere.

2、 Business model differences

Alibaba and Tencent have different main businesses, business models and users. Alibaba is mainly based on e-commerce trading platform, which means that consumption must be diverted and transactions must be matched before the platform can make money; Tencent users, who are mainly engaged in social networking, are self-contained in their stickiness, which is not realized by transactions. Tencent has subsidies, but they are not paid to wechat. If we only say payment channels, Ali Alipay is to attack, because Alipay is an important part of the transaction payment, it can also make money, but Tencent obviously did not make money with WeChat. So it's obvious why Ma Yun can spend 1 billion yuan as a red envelope, and Ma Huateng doesn't spend 1 billion yuan? The money that doesn't make money is not so yellow for ofo?

3、 Different promotion methods

Alipay is more than WeChat, Alipay's use of the crowd is mainly concentrated in 18-35 of this age group, this is the largest online shopping crowd. Wechat and QQ users are published in almost all ages, from 80 to 8. In order to improve the users' quantity more, Alipay can only use the simplest and crude method - scattering money. And aimed at Alipay's most commercially valuable plate flower to make targeted promotion.

For Ma Yun and Ma Huateng, both of them have their own industry fields and monopolize the mountain. Although they have different tactics, they all have the same goal, that is to improve the strength and popularity of their own enterprises. What do you think of Alipay's 1 billion red envelope? Welcome to discuss in the review area.