We must have known the DG dujiabanna incident well. The kindness and peace of Chinese people do not mean that they can be bullied arbitrarily. Every Chinese should resist insulting the country. As it turns out, DG brand can only eat its own bad fruit, and it's a rat crossing the street and everyone's shouting.
How important is the Chinese market to luxury brands? According to the latest report of Bain consulting, in 2018, from a global perspective, the proportion of Chinese consumers' total spending on luxury goods in the global total is increasing. The current estimated proportion is 33%, which is one percent higher than the 32% in 2017. This means that one-third of the global revenue of luxury goods depends on Chinese consumers.
The DG brand this time aroused the anger of the Chinese people. Instead of starting the brand, all the domestic stars refused to participate in the fashion show. As a result, the event was also forced to be cancelled. Tmall and Jingdong also dropped all things related to the DG brand one after another. DG's experience in China this time can be described as a scurry with his tail in his hand.
The Chinese people will never allow anyone else to insult and hurt their own country and compatriots. Through this matter, DG dujiabanna is completely finished in China. It can only be their own fault. Finally, they can only taste the bitter fruit.