Earlier in August 2018, Lei Jun announced that the monthly sales of Xiaomi mobile phones exceeded 10 million units, while in the third quarter, China's smartphone sales ranking still did not rank in the top three. What is the most cost-effective mobile phone in 2018? There is no doubt that Huawei ranks first.
On October 30, Beijing time, canalys, a well-known research institution, released a list of China's smartphone shipments and manufacturers in the third quarter of 2017. In the quarter, China's smartphone market shipped 119 million smartphones, down 5% from the same period last year.
Apple is in fifth place. After more than a year of declining sales, apple saw a year-on-year increase in sales in the quarter, up 40%. Apple sold 8 million iPhones in the third quarter of last year, compared with 12 million in the third quarter of this year. But industry insiders generally believe that Apple's growth will not last and that it may fall back in the fourth quarter.
Xiaomi is in the fourth place. Although September's single month sales volume is 10 million + units, this is just the beginning of Xiaomi's rise, which has not yet affected the final sales ranking. However, analysts believe Xiaomi, with its massive offline expansion, may move forward in the fourth quarter.
The blue and green brothers are in third and second place. Vivo ranked third with 20 million units and oppo second with 21 million units. The two brothers have been outselling millet for a long time, and their advantage lies in offline channels. Now Xiaomi's house is opening its stores crazily. Maybe the third of vivo in the fourth quarter will not be guaranteed.
The number one is still Huawei. The representative of this domestic brand has surpassed apple to become the second largest smartphone in the world, and aspires to surpass Samsung. Not long ago, Ren Zhengfei, Huawei's chief executive, said he wanted to develop low-end mobile phones. Lei Jun said that if Xiaomi wants to return to the first place in China in two and a half years, Huawei will be a strong opponent in front of him.