On December 20, Taobao station B officially announced cooperation with foreign officials. Relying on their respective resource advantages, the two sides will carry out extensive cooperation in its own IP commercial operation, up main content e-commerce and other aspects to better build an ecosystem of online and offline content, goods and users.
According to incomplete statistics, the second-order population of Taobao has exceeded 100 million, and more than 50% belong to the post-95 and Post-00 generations. Taobao said that in the afternoon, Taobao will hold the China IP authorization conference in Hangzhou.
Previously, Chen Rui, chairman and CEO of B station, said that the commercialization of B station must take account of user experience, and "fan economy" may be a feasible path. Talking about the cooperation between the two sides, Chen Rui said that with the help of Taobao, a huge platform, more people can see the strong creativity and high-quality content of the up Master of station B in the future.
At the same time, Jiang Fan, Taobao's president, said, "with the continuous cross-border linkage between Taobao and IP parties and content producers, the secondary industry has released strong potential in Taobao platform. We see that more than 50% of the over 100 million second-order Taobao users belong to the post-95s and post-00s, and the enthusiasm of these young people has also led to the formation of a full link business ecosystem in Taobao.
Official information shows that Taobao and station B have reached cooperation in the field of IP commercial operation and content e-commerce. The two sides will conduct in-depth cooperation in the commercial development of high-quality IP owned by station B, and support the up owner signed by station B to establish a certified Taobao Daren account, so as to promote the positive interaction between content dissemination and commercial income.
It is understood that station B is the leading secondary community in China, with more than 7000 vertical interest circles, and more than 80% of the users are generation Z (after 90-00). On Taobao's side, data shows that the post-80s and post-90s have become the main force of Taobao users, and the proportion of Post-00 users has increased rapidly from 2% to 11% in two years.