2018 e-commerce app still plays a very important role in the market. So what are the latest e-commerce app rankings? Learn about the top ten ranking of 2018 comprehensive e-commerce apps with Xiaobian.
In 2018, although the emergence of small program e-commerce, e-commerce apps still play a very important role. Next, let's look at the ranking of comprehensive e-commerce apps. The latest comprehensive e-commerce app shows that Taobao continues to rank first with 438.6995 million monthly active users, with 76.2% penetration rate in the comprehensive e-commerce industry. JD continues to rank second with 164.7134 million monthly active users, with 28.6% penetration rate in the comprehensive e-commerce industry. Tmall continues to rank second with 52.0473 million monthly active users The third place is Suning e-commerce and mushroom street, with monthly active users of 25.9339 million and 12.202 million, respectively, ranking fourth and fifth.
According to Analysys, the top 5 comprehensive e-commerce leaders in monthly active user scale have been in a stable state. According to Analysys Qianfan data, in March, the number of users of all manufacturers in the top 10 list of integrated e-commerce apps achieved a month on month growth of more than 6%.
March 2018 comprehensive e-commerce apptop10 list:
Taking Taobao as an example, in addition to Taobao app, Taobao also launched "Taobao special edition", transforming user operation strategy from "consumption upgrading" to "consumption classification", so as to meet the diversified consumption demand of consumers. In terms of content operation, Taobao app launched the new function of Taobao live broadcast, which is convenient for users to watch the brand live broadcast and enjoy exclusive services. At the same time, it upgraded the artificial intelligence live broadcast room, supported rapid response and efficient answer, and further optimized the user shopping experience.
In March, Taobao app's per capita use time reached 25 minutes, with a growth rate of 52.6% month on month, and user stickiness further improved. At present, Taobao app has become the underlying application and entrance of Alibaba mobile shopping, and has become a phenomenon level application in the field of comprehensive e-commerce.
In the past, the majority of male groups in Jingdong, young female users have become a new growth point. In terms of category upgrading, vipshop flagship store officially settled in Jingdong in March, further expanding the number of SKUs in clothing, cosmetics and other categories of Jingdong; Yonghui Jingdong flagship store officially opened; and step by step 200 offline stores settled in Jingdong home. At the same time, Jingdong launched the art channel to further enrich the coverage of spiritual consumption categories.