Two years online, annual revenue has reached 20 billion
In September 2016, the first version of the tiktok was on the line, and the short video is in the high fever stage.
During the Spring Festival of 2018, the daily activity of tiktok increased from 40 million to 70 million.
In early June 2018, the first time users released their voice data: the daily activity was over 150 million, and the monthly live users exceeded 300 million, of which the main force users also rose from 18 to 24 years old, and 24 tiktok to 30 years old (over 40%).
At this time, the number of government agencies and media that was in the trembling tiktok exceeded 500, and the video volume of government related video has already exceeded 1 billion 600 million.
In mid July, the tiktok released the latest data again: the monthly users of the world have exceeded 500 million.
Tiktok opened the official account of the 'jitter game' in early August. It contains 4 columns, including new tours, hot tours, welfare and tiktok. At this point, the parent company tiktok has again reported the news of next year's listing.
In September, officially launched the "pick up" mode of the tiktok advertising business.
In November, tiktok officially announced that the daily activity was over 200 million, and that in 2018, the revenue would reach 20 billion in one year.
In December 11th, tiktok announced the official opening of the shopping cart function. To tiktok the tiktok, the chattering also introduced official topics, adults' super topic customization, live voice broadcast, and tiktok Festival.
Tiktok has data show that in June this year, the first batch of 100 trunking shopping cart tiktok accounts were settled, the scope of the measurement is expanding, more than 60 thousand accounts have opened the shopping cart function, and in 2018, double eleven, and even account with the function of the vibrato shopping cart, has achieved 100 thousand sales a day, and sales break 200 million good results.
The commercialization of the jitter is the tiktok of short video and the pain of short video venture.
How big is the short video venture market? IResearch data predicts that the scale of short video marketing market will change from 4.69 billion in 2017 to 14.01 billion in 2018, and the scale is expected to exceed 55 billion & hellip & hellip in 2020;
In the future, there are tens of billions of markets waiting for entrepreneurs to explore!
But for entrepreneurs, there are too many 'pain points' in short video entrepreneurship.
1, tiktok's luck and difficulty.
The rise of the post 90s and 00 tiktok is a major cause of the jitter. Even after tiktok, the user population of'24 to 30 years old has taken up 40% of the total, but it still can not cover up the first major reasons for the tiktok fire after 90 and 00.
The main advantage of tiktok is the addiction mechanism of 15 seconds + interesting play stimulation. This magic and brainwashing function is based on short, interesting and consistent with the tastes of the younger generation.
Tiktok tiktok is also a rich and powerful IP with a strong backing of the hellip, which enables the jitter to bear the cost of signing the net, to achieve the continuous output of quality content, and to follow many changes: …
It is also a life, and the jitter is the best of the times, and the "rich family" is born. Then it can also make the new tiktok (after 90 and 00) be infatuated. These are the reasons why it is so popular.
However, there is also a difficulty in shaking, that is, the tiktok and the commercial realization.
Tiktok tiktok has struggled tiktok for more than 00 generations, such as the post-90s and the "after". To ensure the output of the content, the voice is pulling stars and advertising. In order to ensure the user's sticky, the voice is also trying many social functions … …
But it's hard to make a fire fast and never die.
In order to win the young love of the user, shaking tiktok is the way of hunting. It is difficult to ensure that the content is continually output. When the homogenization becomes more serious and the same stem is brushed again and again, how can we ensure that the future will not be stolen by another short video?
What can we do? Look for the hard needs, look for the pain points of users, and look for the commercialized cash flow model.
So, tiktok will explore how to make young users get more services and value promotion tiktok. This is also the original intention of the online service of "jitter" online shopping.
Jitter has been linked to the "foothold" that is being opened: information flow advertising (users may see advertisements ad unsteadily when they are constantly pulling down); and advertisers tiktok jointly develop the station challenge; live broadcast; electric business.
But the most important exploration is on the other side: how to bring value and indispensable new content to users. Because a long-term development platform must not only bring traffic to advertisers, but also bring benefits and values to users.