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2018 double 12 is the best in history! "The first hour of gold" 3

This year's Taobao double 12 is "the most competitive in history". It is not only the first time to cheer for double 12 with the way of variety talent show, but also the first time to open the first hour of limited time shooting as low as 3 fold. At present, good goods have been set in advance, which is about to start the prelude of rampant robbery! Let's get to know.

Rules and red envelopes:

Two highlights of Taobao double 12 in 2018

Taobao double 12 innovation 'golden first hour'

Taobao is a treasure pot of folk creativity. Take it from the people, use it for the people. The 1.5 billion treasure in Taobao can be said to be the treasure of the people. This year's Taobao double 12, with the theme of "people's treasure", is divided into four directions: People's face, people's home, people's stomach, and people's joy. It has designed 350 different theme venues, large and small, including characteristic venues, list venues, industry venues, and coupons venues. From December 1 to December 12, the whole 12 days of carnival will be opened.

The most exciting thing is that the first hour of this year's double 12 is called the "golden first hour". Wen Zhong, the person in charge of Taobao double 12, said that from 0:00 to 1:00 on December 12, the active commodities will be sold within a time limit with a price as low as 3 fold. The party cutting hands can enjoy the discount on the price promotion. Including Guochao, jiyoujia, sports special and other special products will appear in the "golden first hour" list, as well as a number of fashion brand shoes and clothing, health food and tonic, fine department stores, mobile computers, etc. As long as the speed of hand is fast enough, you can get the best discount.

Double 12 is a feast of Taobao's featured products:

During the double 12 period, Taobao live will also invite stars, celebrities, PGC, etc. to bring rich live content to consumers. All products are good products from the origin, such as Huzhou Zhili, Sihui jewelry, Jingdezhen ceramics, etc. At the same time, Taobao live will also launch the new play method of "interactive group" for the first time. Users can enter the group page in real time in the live studio to group or participate in the group. When the number of group members is reached, they can buy at a more favorable price.

Along with the rise of expression pack, gomo and other domestic original animation IP, Taobao has become the first choice for the second-dimensional business exploration, and has also produced a large number of excellent shops. It shows that the growth rate of Taobao's second yuan this year is more than 40% year-on-year, and the post-95 and Post-00 consumers account for nearly 50%. Under the leadership of Taobao, domestic and foreign well-known IPS, such as new century evangelical warrior, food contract, tmall, first sound future, thunderbolt bag play, Xizi cat, are constantly rejuvenated through cross-border cooperation, IP authorization and other ways. In this year's Taobao double 12, Taobao launched a joint special session, such as fake boy x don't make trouble bizzcut, pig silly x studio1til8, Liu kanshan x printing tree, to further activate IP vitality.

With the upgrading of consumer demand, the Chinese hand cutting parties are going abroad. The newly released "2018 Taobao purchase" shows that in 2018, Taobao's global sales of mask sales can even circle the earth 5.5 times. Small niche products are also popular around the world. Data show that sales of Czech Concealer paste increased by 1220% over the same period last year, while Spain's ampoules increased by 462% and nail polish increased by 64%. Driven by Taobao's global shopping, more and more top brand goods are coming into the sight of Chinese consumers. In this year's double 12, there are more than 100000 overseas products participating in the activity, including not only traditional cosmetics, clothing, luggage accessories and other categories, but also various products incubated by new channels, industrial belts and small and medium-sized brands.

In addition to endless new ways of playing, this year, Taobao also invited the public to run for the C position of people's favorite baby to play a new variety show for the first time. It is understood that the "Taobao 1212 people's baby general election" was launched on November 23 and ended on December 12 for 20 days. Taobao will invite consumers to choose their favorite products to become the "people's treasure", successfully select the "national agent" who will finally become a treasure, and have the chance to win the empty car award.

In addition, this year's 12 Taobao users can also enjoy a new service - Taobao Suda. Consumers in eight cities, including,,, Wuhan, Xi'an, Fuzhou, Xiamen, etc., will take the lead in enjoying Taobao express service and experience the brand-new shopping experience that Taobao orders can be delivered as soon as two hours.

Taobao provides the soil for interesting goods, and also has been providing services for cost-effective people. Take Taobao's daily specials as an example. As of October this year, the number of orders increased by more than 650% year-on-year, and the amount of payment increased by nearly 400%, setting a record of 24-hour short sales of socks. Relying on the advantages of Ali economy and massive consumption data, Taobao is helping small and medium-sized micro manufacturing enterprises to carry out digital upgrading and transformation, so as to achieve the goal of providing consumers with the most cost-effective goods.