Yesterday morning, there was a rumor in the market that Wuliangye series liquor would increase its price by 10%. It seems that it has become a potential rule in many liquor industries. Do you think Wuliangye will increase its price by a large margin this time?
At present, dealers in Sichuan, Henan, Shandong, Jiangsu and other places have received the letter of price increase, and there are pictures of the letter of price increase from the Internet. This is the second time Wuliangye has been rumored to increase its price. However, the reporter did not find the above information on the official website of Wuliangye.
Wuliangye several big businessmen sent letters to increase the price by 10% - 25%
It is reported that several big Wuliangye businesses are successively sending price increase letters to dealers at all levels, the main content of which is: series products of Yibin Wuliangye Co., Ltd., the price of all products has been increased by 10% since November 30, 2018. In these price increase letters, the region has involved Sichuan, Henan, Jiangsu, Shandong and other places. The price increase products include Wuliangye series products, with the price increase range of 10% - 25%.
A few days ago, Wuliangye had a rumor of price increase. After the 2019 marketing policy publicity and implementation meeting held on November 22, some Wuliangye dealers disclosed to the outside world that Wuliangye 1618, 39 degree Wuliangye and 42 degree Wuliangye will increase market investment, and their prices will rise 12.36%, 10.73% and 9.28% respectively. But at present, the report has been deleted on the Internet.
Wuliangye official website can not find the trace of price increase
Although there are many rumors about the price increase of products, no trace can be found on the official website of Wuliangye. Industry insiders speculate that the collective 'price increase' of series wine is only at the level of channels and terminals. In response to the 'rumor' about the price increase of 52 degree classic crystal bottle Wuliangye (hereinafter referred to as' puwu '), some dealers revealed:' it is not ruled out that the chamber of commerce is the first to issue a price adjustment letter to Wuliangye puwu. '
It seems to be Wuliangye's practice that every festival will rise
According to observation, it seems to be Wuliangye's practice that every festival will rise. As early as 2016, Wuliangye increased its price twice. In March of that year, the ex factory price of "puwu" was directly adjusted from 659 yuan / bottle to 679 yuan / bottle. The second time, at the end of August of the same year, the ex factory price of "Pu Wu" was increased by 60 yuan to 739 yuan / bottle, and the suggested retail price was 829 yuan / bottle.
In 2017, Wuliangye increased its price three times. For the first time, in February of the same year, the ex factory unit price of 52 ° 1618 Wuliangye was adjusted to 769 yuan, the wholesale unit price was not less than 819 yuan, and the retail unit price was 919 yuan; the supply price of "Pu Wu" was adjusted to 809 yuan, and the retail unit price was 899 yuan.
The second price increase occurred in the middle of July of that year. There is a market rumour that the channel of "general five" will be raised from 899 yuan / bottle to 969 yuan / bottle. Although Wuliangye responded quickly after that, saying that it did not adjust the factory price and did not issue any notice of price adjustment to dealers and terminals, considering the general shortage of supermarkets, individual supermarkets could not be excluded from automatic price adjustment.
This round of "de facto price increase" has been confirmed on the "benchmark" of the third price increase notice: on November 30 of that year, the retail price of "Pu Wu" market was increased from 969 yuan to 1099 yuan, and the retail price of Wuliangye 1618 was adjusted to 1199 yuan. It is worth noting that this price increase will bring Wuliangye back to the 1000 yuan price belt.
According to the third quarter financial report issued by Wuliangye, its revenue in the third quarter was 7.83 billion yuan, up 23.17% year on year, and its net profit was 2.38 billion yuan, up 19.6% year on year. Its revenue in the first two quarters of this year was 13.898 billion yuan and 7.523 billion yuan respectively. The net profits were 4.971 billion yuan and 2.139 billion yuan respectively.