This year in the United States, consumers are also snapping up bargains online. According to Adobe analytics, online sales of black five in the United States reached $6.22 billion, up 23.6% year on year, a record high! However, the sales volume of black five in the United States is only one fifth of that of Ali.
According to Adobe, 33.5% of online shopping after Thanksgiving comes from mobile devices, up 4.4% from last year. In addition, according to Adobe data, this year's black five is also the first year in which the sales from mobile phones exceeded $2 billion on the first day in history.
Taylor Schreiner, director of adobe digital insights, said retailers have also made their own efforts to create a better mobile experience, with the number of smartphone users turned into buyers in the black five this year up 10% from last year.
According to Adobe, laptops and streaming devices such as roku, chromecast and Amazon fire TV are among the top selling products of black five. The best-selling video games include "the great escort in the wilderness: Redemption 2", "let's go Pikachu / IBU" and "the God of war".
In fact, consumers didn't wait for black five to arrive before they started shopping. According to data from Adobe analytics, online spending on Thanksgiving in the United States reached $3.7 billion, surpassing last year's record of $2.87 billion. Since November 1, US consumers have spent $38 billion online.
Next, online shopping will also come Monday, when Adobe expects sales to grow 17.6% year-on-year to $7.8 billion.