A few days ago, there was an incident of DG designer insulting China. The incident was fermented again, leading to national anger. Stefano gabbaba, the designer and one of the founders of DG, was forced to cancel the show, JD tmall and other e-commerce companies took off DG products collectively. Then, what happened when DG was asked to return the deposit? Can the deposit in DG really be returned?
The reporter saw at the door of the store that DG brand is still in normal business, and some customers will come in and out occasionally, but they just stay and leave, and there are no customers who have placed an order. In the store, there is also a shopping guide to serve customers and mention the boycott event. One shopping guide said he has not seen any impact on it.
Customers reported to reporters that the traffic of such luxury stores would not be as large as that of other brands. On the surface, the boycott event had little impact on them, but in fact, the impact did exist.
The reporter learned that, after the boycott, there had been a shopping guide of the brand to recommend to customers with pre deposited consumption money, and a new model was put on the shelves for customers to see. Because of this humiliating incident, the customer asked her to return her advance deposit, which was resisted all over the country, and she dared not wear it.
We can see from the chat record that, shopping guide: you had 2400 cash in our counter before last time, and recently arrived at some new models. You can bring your daughter here to have a try at the weekend
Customer: don't mean that Chinese people are boycotting dg. can the money be returned?
Shopping guide: sorry, sorry for the inconvenience.
Customer: what can I do? I dare not wear them. I'm afraid I'll be thrown shit when I go out!
Later, the reporter consulted the staff of DG brand store in Hangzhou building, and the shopping guide responded in this way: we don't withdraw the counter, there is no deposit refund, this is just a temporary storm, and our business is also good these two days.
The reporter asked if there are many customers who want to withdraw their deposit recently. The clerk said that they haven't, and they can't withdraw the counter.
The reporter asked again if only the withdrawal of the cabinet could withdraw the deposit. The clerk replied that as for the withdrawal, they were not has the final say in the shopping guide, they should be led by the leader.
Despite the popularity of boycott, not everyone resists it. As the customer said, they just dare not wear it, not don't want to wear it, and can't wear it. And shopping guide also believes that this is just a temporary storm, will not affect business.
Although the explanation of DG shopping guide is a temporary disturbance, this disturbance is also obvious to all. Can DG still end up in this mess?
Founder of D G released a video to apologize, saying 'sorry' in Chinese
Stefano Gabbana, the founder of D-G, reviled China, making almost all Chinese e-commerce products off the shelves. Yoox net-a-porter group, the world's largest luxury e-commerce company, also officially announced that all products of dujiabanna were off the shelves yesterday. Net-a-porter, Mr. Porter and Yoox, the three platforms of Yoox net-a-porter group, no longer sell their products.
Although DG later issued several statements in response to the "insult to China", none of them helped. Up to now, China's e-commerce platforms, such as jd.com, Alibaba, suning.com, Netease koala, xiaohongshu, vipshop, and foreign wharf, have been off the shelves of DG products.
According to Dolce Gabbana's official micro blog, today, the two founders of DG finally released a video of apology, apologizing to the Chinese people and the country and saying 'sorry' in Chinese.