In the past two days, the incident of DG insulting Chinese designers has exploded the entertainment circle. On the night of November 21 yesterday, dolce Gabbana, a famous luxury brand, was scheduled to hold the first large fashion show "the great show" in Shanghai Expo Center. Earlier, Chen Kun, Li Bingbing, Wang Junkai, dirieba and many other stars were announced to participate in the event, which angered the entertainment circle stars to boycott!
However, on the day when the show was about to open, a real conversation between a netizen and DG designer on INS was exposed to the effect that the netizen mentioned that the advertising film DG put in earlier was suspected of discrimination, so the designer was very dissatisfied, and after the argument failed, he swore loudly, even that China was shit. The designer suspected of insulting China caused controversy on the Internet. Stars such as Chen Kun, delireba and Wang Junkai refused to attend. Some media contacted with brand PR of DG, and the other side confirmed that all the stars who were scheduled to attend the event had cancelled their itinerary. Later, the media got the official notice of brand PR: 'Dear media friend, I got the official news from Dolce Gabbana, dujiabanna, and the activity was officially cancelled. Thank you for your support for our work. 'officially confirm the cancellation of the event.
On the evening of the 21st, dolce Gabanna's official micro voice: the show scheduled to be held at 8:00 p.m. on the 21st was rescheduled for some reason.
Event review:
On November 21, a real conversation between a netizen and DG designer on INS was exposed, to the effect that the netizen mentioned that the advertising film DG put in earlier was suspected of discrimination, so the designer was very dissatisfied, and after the argument failed, he swore loudly, even said that China was shit.
After the exposure of this humiliating dialogue, countless netizens were outraged. Originally invited stars such as Chen Kun, Wang Junkai and delireba also came out to express their positions and would not participate in the DG activity that night.
Zhang Ziyi also just pasted the emoticon to reply, saying that she was insulted by herself.
Other stars such as Qi Wei, Qin Hailu, Yang Zi and Huo Siyan also tweeted: 'I love my most beautiful motherland'.
Chen Kun was also photographed temporarily returning to Beijing after arriving in Shanghai, not attending.
After the incident, DG probably also felt the seriousness of the situation, so he came out to conduct public relations in an emergency, and the designer who scolded the netizens also wrote in INS that the dialogue exposed on the Internet was not his own, suspected of being stolen. It has to be said that no matter at home or abroad, the routine of white washing is surprisingly consistent.
In fact, with the rapid development of economy and the rising of luxury market, China has become an important market for many luxury brands. In order to occupy the market, all major luxury brands will produce and put in advertisements with regional characteristics, and find local influential stars to promote, as well as dg.
But the cause of today's disaster is the advertising film with Chinese characteristics that DG released earlier, titled "eating with chopsticks". In the ad, Chinese models not only use chopsticks to eat pizza and Italian sweet rolls with strange posture, but also use 'Chinese pronunciation' and arrogant tone intentionally in the aside, which makes people suspect that they are deliberately defacing China, so for a while, there are many disputes on domestic social networking sites.
In order to prevent the incident from continuing to ferment, DG's official microblog earlier deleted the relevant videos, but the Related videos can still be seen on its instagram and facebook accounts, and it is precisely because of this problem that netizens and designers have a dispute.