At 24:00 on November 11, 2018, with the final figure fixed, the 2018 tmall global Carnival ended in the world's wonder -- the total turnover exceeded 200 billion. This year, tmall double 11's total logistics orders reached 1.042 billion, another record high! After 2017, Guangdong province ranked first in purchasing power province!
Empowering business brand upgrading
Tmall double 11 shows the surging tide of China's social consumption upgrading. From the first second, tmall's double 11 in 2018 is constantly breaking records, creating a new history: just after 2:05 on the 11th, the turnover quickly climbed to 10 billion, 56 seconds faster than last year; only 107 minutes to break 100 billion, 7 hours faster than last year. At 15:49:39, it broke the record of 168.2 billion last year. The final fixed value of 213.5 billion yuan brings the daily turnover of global commerce into the era of 200 billion yuan for the first time.
Hundreds of millions of consumers swarmed into tmall at the same time, opening up the biggest annual consumption Carnival in the world. Almost in a flash, 57 Land Rover Aurora at one price were snapped up, one leaf of Pu'er tea in Dayi Qianshan was sold out in six seconds, more than 100000 avocados from Mexico were snapped up in a few minutes, and the turnover of ozlana in Australian women's wear in 30 minutes was equivalent to that in Australia Sales volume of local stores in 30 days.
Tmall double 11 witnessed the explosion of global brand business power. According to the data from tmall, as of 22:00, 210 brands had a turnover of more than 100 million, far exceeding the level of 167 brands entering the "billion club" in the whole day of last year's double 11; 237 billion club in the whole day of 24 hours.
Vida won the paper category champion, and its Debao achieved the first good result in high-end tissue sales.
National snack brand 'Wangwang' will play cross-border marketing to the extreme. 10000 Wangwang co branded clothes sold out in 5 seconds, and 20000 air cushion BB Cream customized with nature hall sold out in 28 minutes.
1919 ranked second in liquor category, next to Maotai flagship store. In 1919, tmall's sales exceeded 100 million yuan, 1919 instant drink app sales reached 47 million yuan, and 1919 platform sales reached 150 million yuan on that day.
After winning the Tmall milk cream category TOP1'last year, Winona, a local dermatologist and skincare brand, once again succeeded in breaking through the attack of brands in Europe, America and Japan. Remarkable sales performance has been achieved: tmall flagship store exceeded 30 million in 9 minutes, 50 million in half an hour; 68 minutes and 39 seconds, sales exceeded 100 million, 80 minutes sales exceeded last year's double 11 full day, once again entered the top category list, becoming the pride of Chinese brands.
Johnson & Johnson's world's first reverse customization product, Li shidelin Huaxiang mouthwash, tmall's deep customization and C2B reverse customization cooperated with innovation center, launched on the 11th of the double year, opened the pre-sale payment at 1:00, and robbed 10000 + bottles in 5 minutes.
These brands are the vivid footnotes of China's business upgrading to promote consumption upgrading. Their great success on tmall platform is showing the powerful capacity of Alibaba's business operating system.
The influence of tmall double 11 has broken through the concept of online and offline, bringing huge opportunities to the real business. On the day of double 11, 400 business districts in 12 new retail cities across the country were linked in an all-round way, and the consumption scene was very hot. The sales volume of 266 new offline retail stores at 13:09 has exceeded the 10 billion mark. The upgrading and transformation of Alibaba's business operation system to the traditional retail industry has greatly improved the operation efficiency of the retail industry, while projects such as retail links and tmall stores are empowering Alibaba's mature digital capabilities to small and medium-sized businesses.
Alibaba group army wins:
Tmall double 11 is also a big test of social commercial infrastructure such as commerce, payment, logistics and service, constantly pushing up the limit of commercial efficiency. This year Alibaba continues to deliver more than expected answers:
China's logistics officially entered the era of one billion packages, realizing Ma Yun's prediction in 2017. Beyond imagination is not only the number of packages, but also the speed at which they arrive. In this year's tmall global 11, multi form and multi business' minute distribution 'has gradually become a new normal logistics. As of 8 a.m., 263 cities (including Hong Kong, Macao and Taiwan) have signed for packages, among which Shanghai, Suzhou, Beijing, Chongqing and Shenyang have received the most packages. Compared with the previous years, more consumers enjoy the ultimate logistics experience of "place an order at midnight and receive it in the morning".
Alipay has been exploring all kinds of warm technology to enable users to be successful in double 11. This year, bio payments, represented by fingerprints and brushes, are on the stage. Under the protection of digital technology represented by biometrics, blockchain, intelligent logistics and other technologies, consumer experience has been greatly improved.
Not only that, this year, tmall's real-time computing peak reached 1.718 billion pieces per second during the whole day, and Alibaba's strong technical capabilities ensured the smooth shopping of the double 11.
In the tenth year of development, tmall double 11 has become the only large-scale social collaboration originated from business in the world, and Alibaba's business operation system has also reached maturity and perfection. The new record set by double 11 is the best example of the huge energy of Alibaba's commercial operating system.
This year, tmall double 11 is the first double 11 that covers all time zones in the world and realizes 48 hour 'relay' Carnival in the world. Overseas users who are distributed in all corners of the world spend a hand cutting carnival with Chinese consumers through the three platforms of Instant Messenger, lazada and daraz.
The digital economy has narrowed the distance between China and the world, making the world marvel at China's economy. Less than two hours after the double 11 was opened, Dow Jones said: 'the strong trading trend of tmall's double 11 shows that there is no problem with China's economy. '
The past decade has witnessed the vigorous development of tmall 11 and the economic transformation of China. Through digital upgrading and transformation, tmall double 11 has created one record and one miracle for China's economy. Consumers see a better life, brands see opportunities for digital transformation, manufacturing sees new energy of c2m, and China sees great potential of digital economy. All of these make people have greater optimism and confidence in China's economy and the world economy.