with the arrival of November, the annual double 11 activity has entered the countdown stage. So, what are the activities of this year's double 11 vipshop? Let's get to know.
1、 Vipshop activity time on November 11, 2018:
8 p.m. November 10
2、 How to play vipshop's 2018 double 11 activity:
1. There is no formula for one price
This year's vipshop launched the naked price strategy on 11.11, greatly simplified the on-site promotion playing method, eliminated dazzling fancy playing methods such as full reduction, participated in the 11.11 promotion of the product buy it now, directly reduced the price to the end, and refused the 'math game'. This year's vipshop launched the naked price strategy on 11.11, greatly simplified the on-site promotion playing method, eliminated dazzling fancy playing methods such as full reduction, participated in the 11.11 promotion of the product buy it now, directly reduced the price to the end, and refused the 'math game'.
2. Launch social e-commerce to deliver benefits across borders
After 10:00 a.m. on November 1, vipshop users have the opportunity to try out the "0 yuan" brand of good products; from the same time, users can also participate in group buying, and the pop-up money is as low as 11 yuan, which is more cost-effective to buy together with friends. After 10:00 a.m. on November 7, users can enter any bargaining page of vipshop, invite friends to bargain, and have a chance to cut down the good things they want to 11 yuan.
When vipshop cooperated with meipai to shoot the pan knowledge short video, the community launched the "no routine" topic broadcast activity on 11.11, calling on the whole people to find the anti routine shopping strategy on 11.11, win the big brand gift, and simultaneously launch the welfare activity of the cancellation and exemption form. There are three popular online products every day. If you invite your friends to help you, you will have the chance to get them free of charge.
Vipshop cooperates with ICBC, ABC, BOC, CCB, BOCOM, CMB, SPD, Guangfa, Minsheng and other top ten banks, and cooperates with three major operators of mobile, Unicom and Telecom, as well as third-party payment platforms such as telecom wing payment, Unicom Waupaca payment, mobile and package payment to provide welfare to vipshop users.
In addition, during the promotion period of vipshop, SVIP users prepared 11 big brand half price 'seckill', 111 brand exclusive discounts and 1111 value-added discount packages every day. During the event, new SVIP users can return 5000 unique coins, and enjoy the half price discount of big brand hot money. Vipshop also provides SVIP with an intimate V card, which you can invite 3 friends to try for free.
3. Logistics highlights
Vipshop pinjun express large-scale implementation of unmanned operation, build South China Aviation Center, express 100% to the hands of customers!
Vipshop will upgrade the automation equipment of each logistics center, realize large-scale unmanned operation, and comprehensively improve the speed of "double 11" order picking, packaging and delivery.
4. Highlights of customer service preparation
During the promotion period, the shift of customer service duty was adjusted, and more than 300 backstage specialists were set up to support the team, so as to ensure the connection rate and customer shopping experience during the peak business hours.
Before the promotion, a comprehensive inspection and drill were carried out for the system to avoid the failure during the promotion as much as possible. Emergency service plans for telephone and business were prepared and emergency response plans were prepared in advance. Through the after-sales service robot, use the self-service menu and billboard to release the activity information and hot issues, solve the activity consultation and after-sales problems for customers in real time, solve some problems from the front end to relieve the incoming pressure, and comprehensively guarantee the good pre-sales and after-sales service quality during 11.11.
The above is about vipshop's double 11 activities, I hope it can help you!