Since ancient times, every August 15 of the lunar calendar, watching the moon and eating moon cakes are common customs of the Chinese people. In the past years, Wuren moon cake has been one of the objects that have been greatly despised. Unexpectedly, this year, a beautiful turnaround has taken place. Wuren moon cake has become one of the most popular moon cakes among consumers.
Some people say, 'when is the moon? Ask the wine to the moon cake'. According to statistics, during the Mid Autumn Festival this year, the sales of moon cakes increased by 287.21% year on year.
Among many kinds of moon cakes, Wuren moon cake has become one of the most popular flavors, which has changed its image of being "disliked".
The three flavors of Wuren, fresh meat and durian constitute the new mainstream of moon cakes on the table this mid autumn festival. Guangzhou is the best city to eat cakes, which accounts for 18% of the total sales of an e-commerce platform, followed by Nanjing, Shanghai, Beijing and Hangzhou. Some people bow their heads to nibble at mooncakes, others look up at the stars. Interestingly, the search volume of the telescope during the same period was 5 million.
In addition to moon cakes, hairy crabs have become a standard match for the Mid Autumn Festival. Since September, the sales volume of hairy crabs has increased significantly year on year. Nanjing, Shanghai and Beijing have become the 'most dare to eat crabs' cities. Eating hairy crabs while enjoying the moon, how can we have less wine. According to statistics, in the past month, the sales of liquor, fruit wine and yellow rice wine in Shandong, Henan, Anhui, Guangdong, Shanghai and other provinces and cities have increased dramatically, especially in Shandong, where friends sing to each other, which can be called heroic.
This year's Mid Autumn Festival, a variety of local specialties are also popular with consumers. According to the data, the salted duck eggs in Gaoyou, Jiangsu Province, which are rich in oil and tender in protein, are very popular with Nanjing buyers; Shaoxing rice wine in Zhejiang Province, which is necessary for eating crabs, has attracted a large number of Shanghai buyers to "chop their hands"; kiwifruit in Xiangxi, Hunan Province, has become the favorite of Guangzhou people; grapefruit sales in Zhangzhou, Fujian Province have increased greatly, and Shenzhen buyers have made the largest contribution.