As a social product, bullet messaging is very mature, and has some functions and no WeChat's mess. But bullet message is only lack of popularity. Many netizens either see the propaganda or use a hammer mobile phone originally, so they also try bullet message in this period of time. The interface and operation experience of this software give a good feeling, but the most troubling part is that there is no way to find people to chat.
This is also the biggest problem faced by bullet messages. As a social software, your function is no better, your idea is no more advanced, and no one can use it for nothing. And social user groups don't mean that advertising can be accumulated over a period of time. Before the bullet message, Xiaomi's mi chat, Netease's e-mail, and Ali's contacts all had a burst of red time, some even more popular than the bullet message now. But now these social apps have been depressed for a long time. Although some of them are still operating, they are basically half dead. At the beginning, the users who spent a lot of money to pull came back to wechat one by one.
So if you want to beat wechat, you can't follow the normal way of social communication. You have to start from where wechat is not good at. For example, Alibaba's nail is to go to the workplace and socialize. Through various propaganda means, Alibaba cooperates with some large enterprises and requires employees of these enterprises to use nail to punch cards, hold meetings and transfer internal documents. In this way, nails are labeled as "workplace social" in people's eyes. If some enterprises do not want to use wechat for internal office, they will mostly use nails.
Take the same 'workplace social' route and pulse. Compared with nails, it is an enterprise wide range of workplace social interaction. It has a wider range of adaptability, and the employees' anonymous tucking up function of their employers is very popular. Although some time ago pulse was interviewed for rectification due to the false content of anonymous area, but the overall thinking direction of this software is right.
As for the "stranger" and "probe" based on location matching community dating software, there are also very distinct tag attributes. Users download these apps for certain functions. Only in this way can nails, pulse, strangers and explorers survive in the cracks of wechat.
As for the bullet message, there is not a clear 'tag attribute'. Although it emphasizes making friends by real name, it does not have such symbolic functions as clock in, anonymous pulse area, etc., except for the requirement of filling in real name and photos when registering. At present, the most impressive thing about bullet messages is that the voice recognition function is easy to use, but with this function alone, it is almost impossible to defeat wechat. After all, most users are not used to voice chat. They send text messages, so there is no need for voice to text.
But fortunately, it's not just bullet messages that want to beat wechat, including various venture capital that are eager to spawn a 'second wechat'. Bullet messages promoted by Luo Yonghao naturally become the best target of capital. With the investment of capital and the unique and attractive new functions, bullet messaging still has a chance to beat wechat.