Sihai network

58 express changed its name to express Dog Taxi name, causing collective irritation of drivers

What do you think of the new name fast dog taxi? Does this name always feel like there is a smell of swearing in it? 58 days ago, the "'58 express" brand of its short distance freight platform was upgraded to 'fast dog taxi', and the WeChat public number of the 58 express was renamed the 'fast dog taxi service number'. The official also asked the transport vehicle to replace the vehicle sticker as a 'fast dog taxi'. But this action caused the group dissatisfaction of drivers, and even many drivers came to the branch company to beg for dignity.

It is understood that the name of "fast dog" is derived from the Chinese name of gogovan. The meaning of "fast" is fast, and the meaning of "dog" is reliable. The purpose is to let you know that "58 express" is a fast, reliable and reliable platform for pulling goods and taxis.

However, the word "fast dog" caused the discomfort of platform drivers and even felt insulted by personal dignity. Drivers think that the new name is pun, and self introduction turns into swearing.

According to Henan city channel, the driver of "fast Dog Taxi" said: "there are already customers who say when they place an order: come and fetch the goods!" and the driver said, "why do I have to get a black dog or a white dog"? Is this to make a driver a dog, or a customer a dog? "," the company takes this name, and it's OK to become a tiger wolf teacher. ".

At present, the head of Zhengzhou Branch said that the change of the name "fast dog" is a brand upgrade launched by the company's senior management for higher brand and higher development. The company will publish a document on the 20th to explain the strategic deployment and operation mode in detail. Until then, Zhengzhou branch will not force drivers to change car stickers.

Today, the fast Dog Taxi official responded that there is no other meaning of association except for the name of the business platform.

According to the public information, in August 2017, the 58 express business and the Southeast Asia intra city freight and logistics platform fast dog express gogovan were merged. After the merger, the two sides will continue to use gogovan as an English brand and 58 express as a Chinese brand.

In July of this year, 58 express completed a round of financing of US $250 million, with rookie, China Russia fund, Hongrun capital, Qianhai master fund and parent company Jiajia Group Co., Ltd. jointly investing. As of July this year, the platform has more than 1 million registered drivers, covering nearly 8 million users in 6 countries and regions and 339 cities.

At the same time, it is said that the 58 group is going to separate this short distance freight business and check it from the background of national trademark registration information, which is a new trademark submitted on August 7.

Attachment: full response

Recently, the name of "58 express" was changed to "fast Dog Taxi", which caused some social concerns and also brought some misunderstandings to some drivers and users. In this regard, we sincerely explain to you:

"Fast Dog Taxi" is the name of our business model app platform, which specifically refers to the app platform that can be used quickly and conveniently in various demand scenarios, such as pulling goods (businessmen), moving (families), transporting goods (various items). Except for the name of business platform, there is no meaning point associated with any other aspect.

Since 2017, 'fast dog' brand has been used in our large enterprise customer business line, and after this brand change, it will be applied to the whole category business line. When we reexamine the travel taxi industry, we find that the large goods in our daily life, our pets and so on all encounter the problem of travel taxi difficulty, and we have insight that these needs can not be satisfied very well. We decided to continue to upgrade the service, solve the practical problems for users, and bring more choice opportunities and real income for drivers and friends, so as to undertake more social responsibilities Will be responsible. To this end, we will launch a series of strategic initiatives, and bear these initiatives, will be 'fast Dog Taxi APP' this brand new brand. Whether in the past or now, we hope to give the brand connotation of "fast dog" platform "fast, reliable and trustworthy".

Finally, we sincerely hope to create a more secure, reliable and efficient platform for users and drivers through continuous efforts, so as to make urban freight travel better.