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Why is high-speed boxed rice so expensive? The truth behind the amazing cost

High speed rail has become a way of travel in our daily life, which greatly facilitates everyone's journey. But it seems that people who travel rarely choose to eat on the high-speed rail, because the boxed meal on the high-speed rail is too expensive, do you know why it is so expensive?

In fact, whether it's meals on the train, or on the high-speed rail, or on the plane, the cost of its ingredients is not high. Looking at the price alone, we can actually analyze its cost. Generally speaking, the cost of a package of more than 40 yuan is more than 10 yuan, while the cost of a package of 15 yuan is only 5, 6 and 7 yuan at most. But why is the price so high?

The answer is not hard to understand. As we all know, the high-speed railway station is generally far away from the city center, most of which are in the suburbs, so its meals must have a transportation cost. In other words, the cost of its food materials is not much, but its transportation cost and labor cost are very high.

The cost of high-speed railway meals transported from local to high-speed railway station, and then loaded with cars is not negligible. Its operation cost is very high. This box of rice is different from the general method in storage and transportation. It needs to be sold and eaten at any time, so its preservation cost is very large. Moreover, it must be strictly implemented in accordance with the health standards, and it cannot be expired.

So this is not only the preparation before the meal, but also the finishing work after the meal is very troublesome. There are special personnel to be responsible for sorting and recycling, and sending it to the designated place, so its investment is relatively high.

In addition, we all know that the things sold on the high-speed rail are more expensive, so we will prepare some food and drink before getting on the train, because the things are too expensive, it is cheaper to bring them by ourselves. And if one day the price of things on the high-speed rail is the same as that on the outside, do you know what kind of situation this is? It will lead to short supply. That situation can't be held.

So there is a certain reason why things on the high-speed rail are expensive. This is a marketing method. After getting on the high-speed rail, you can't get off the train to buy things at will, so its lunch boxes are also expensive. And there's a bit of brand effect in it. What's the high-speed railway? It's higher than the train after all, so if a box of rice is too cheap, he can't say it's too old.

Finally, Xiaobian said sincerely that the quality of boxed rice on the high-speed railway is relatively high, and ordinary trains are incomparable. So there's a reason why boxed meals on high-speed rail are more expensive, and it's not mandatory for you to buy them, or you can bring your own things, which is a two-way choice. So on the whole, it's more humanized.