what's wrong with India's plan to let Apple back from the Internet? Because Apple refused to put the anti harassment app on the market. It seems that apple is going to cool in India. Let's take a look with Xiaobian. If Apple continues to boycott an official mobile phone anti harassment software, Indian telecom operators will completely ban Apple's iPhone from using network communication, government regulators said.
Tencent technology news, the world's fastest-growing Indian smartphone market, has become a sad place for apple in the United States. In the first half of this year, Apple's sales volume in India was less than 1 million, only a fraction of that of Chinese manufacturers.
According to the latest news from foreign media, Apple has another bad news in India. Indian government regulators said that if Apple continues to resist an official mobile phone anti harassment software, Indian telecom operators will completely prohibit Apple's iPhone from using network communication.
According to Indian media reports, there is a dispute between the Indian Telecommunications Authority and apple. If Apple continues to cooperate, the Telecommunications Authority will issue an order to all operators in India to completely remove the iPhone from the network.
According to reports, as the government of India's regulator of the telecommunications market, the Telecommunications Authority of India has personally developed a software called DND (the latest updated version is DND 2.0), the main purpose of which is to track and combat Indian Telecom harassers, such as frequent phone calls or sending spam messages.
However, apple refused to let the software be downloaded on the official software store, which, according to apple, has captured the user's call and SMS records and violated personal privacy.
As we all know, apple attaches more importance to personal privacy than other technology companies. Earlier, the FBI asked apple to crack the iPhone of a dead terrorist to help police investigate the case, but Apple firmly refused to protect the privacy of users. The incident sparked controversy in the United States, but it also set up Apple's image of resolutely protecting personal privacy.
By contrast, Google and a large number of Android phone manufacturers are much looser in terms of personal privacy protection. According to reports, the Indian Telecommunications Authority has developed both Android and IOS versions of DND software, which can be downloaded in Google's software store at present, but the user evaluation is not high.
On Thursday, the Telecommunications Authority of India reiterated that all smartphone users in India, whether Apple iPhone or Android phone, should be able to install DND 2.0 software. However, the Telecommunications Authority supervises mobile operators, not mobile phone manufacturers.
The authority said that within six months, all smart phones should be installed and running DND software. If the relevant mobile phones are not allowed to be installed, under the order of the Telecommunications Authority, the mobile operators must log off these mobile phones from the mobile network.
In other words, if Apple continues to reject the above-mentioned software in the software store, all iPhone phones in India will lose 3G, 4G and other communication connections, and will become worthless' electronic bricks'.
Indian media pointed out that although the order of the Telecommunications Authority is stiff, the two sides may find an accommodation.
It is reported that this autumn, Apple will launch IOS 12 operating system along with new mobile phones. In this system, Apple has added a new function, which can use algorithms, machine learning and other technologies to identify and intercept harassment messages.
It is possible for apple to explain to the Telecommunications Authority of India that IOS 12 system has been able to alleviate SMS or call harassment, so it can obtain an exemption from installing DND software.
In the Indian market, apple not only has a poor market share, but also suffered some setbacks in the past.
For example, the retail price of Apple's new mobile phone, combined with complicated taxes and fees in various Indian states, is as high as $1000, far exceeding the purchasing power of Indians. Apple had planned to sell cheap official refurbished machines in India, but it was decisively rejected by the government of India on the grounds of harming the interests of consumers and affecting the local electronics manufacturing industry.
Today, apple does not have any retail stores in India. Apple once applied, but the Indian government put forward the requirement of localization of parts for single brand retail stores. Apple failed to meet the standard. Later, the Indian government modified the policy and made some concessions to apple, but Apple's plan to open a store did not make any progress.
It is reported that due to poor sales, a number of executives of Apple's India branch have left, and apple has launched a personnel restructuring.
Apple also has an unexpected strange phenomenon in India. Because the price of new phones is too high, Indian consumers prefer to buy Apple's old phones. For example, the iPhone 5S, whose price has dropped to more than $300, was once India's most popular phone. Later, consumers began to buy iPhone 6 and iPhone 6S.
It is reported that Wistron group, Apple's only OEM in India, is currently expanding its factory to produce old apple phones such as iPhone 6S, which are popular with Indian consumers.
Some Indian media also said that Apple's market strategy in India has serious problems. Indians will not buy Apple phones with inflated prices for the sake of face. Apple should see the market situation clearly and launch new phones (rather than old ones) with low price in line with Indians' purchasing power.